June 2026 Newsletter

You cannot determine the exact age of a billboard simply by looking at it. Structures get repaired, rebuilt, relocated, and modified over the years. But the type of support underneath the advertising face can still provide useful clues about when it may have been constructed and what problems might be hiding inside it.

There is a maximum level of net income that every billboard can attain, but few hit those numbers. In this Billboard Mastery podcast we’re going to explore the normal categories of revenue and expense maximization that every sign should adhere to, along with tips on how to get there.

Billboards have been part of American highways for generations. If you pay attention while driving, you can still see the remains of that history in old brick walls, barns, faded signs, and abandoned structures. But these are more than just roadside nostalgia. To a billboard investor, they can be clues.

In the advertising business, bigger is always better – but sometimes “big” is not an option. City and state laws can sometimes alter the playing field with only small signs possible. In this Billboard Mastery podcast we’re going to review the playbook on making money with tiny signs.