The Billboard Mastery Podcast


Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.

Episode 34: The Timeless Power of Old-Fashioned Co-op Programs
Episode 33: Why Strong Things Grow Slowly
Episode 32: How Low Can You Go?
Episode 31: The Right – And Wrong – Way To Collect Sign Rent
Episode 30: Reinforcement After The Sale
Episode 29: What To Do When Everybody Wants Your Sign
Episode 28: Working From The Outside In
Episode 27: Is There A Better Use of Your Time?
Episode 26: The Exact Moment I Got Serious About My Future
Episode 25: Harnessing The Power of Rural Roads
Episode 24: Noticing Poles
Episode 23: Albert Einstein Was Right
Episode 22: Should You Ask For Forgiveness Or Permission?
Episode 21: Rules of Thumb When Buying An Existing Sign
Episode 20: Why Digital Is Not The Answer
Episode 19: Finding The Capital To Build Or Buy Billboards
Episode 18: Permits, Permits, Permits
Episode 17: Tips On Sign Construction Materials
Episode 16: The Beauty of Not Providing Content
Episode 15: Anything Is Possible With Scale
Episode 14: When An Advertisement Becomes A Liability
Episode 13: Natural Advertisers
Episode 12: Ground Leases
Episode 11: Understanding Visibility
Episode 10: Drilling And Hitting Things That Are Not Oil (But Sometimes Are)
Episode 9: Hiring Yourself and Keeping From Getting Fired
Episode 8: Permanent Easements From A to Z
Episode 6: Looking Big When You’re Small
Episode 5: David And Goliath
Episode 4: Billboard Frankenstein
Episode 3: How Billboard Economics Works
Episode 2: The Billboard Menu
Episode 1: Why Invest In Billboards?