Outdoor Billboard Investment Audios & Videos

A billboard is of no value unless it sells the advertiser’s goods or services – and it’s simple to do. In this video Frank walks you through the basics, using a billboard ad from 70 years ago as a template and then shows you how to use the same strategies today. As you’ll see, there’s a methodology to creating good ad copy – it’s not just random.

In this short video Frank Rolfe gives his thoughts about the considerations when choosing a “V” billboard and the ramifications are of that choice.

Frank Rolfe discusses how the billboard business works while driving past a wide assortment of outdoor advertising signs.

Frank explains why you shouldn't avoid wooden billboards as they can be built at lower costs than the metal alternatives.

Frank gives you the top 3 ways to easily rent any vacant billboard.

We all drive by abandoned billboards every day. Maybe they once advertised a business that went bankrupt. Or maybe the billboard company lost interest and never came back. Or maybe the landowner wanted too much money at renewal time, and the billboard company bailed. Every single one of these abandoned billboards has a huge potential upside opportunity if you can take it over and put it back into service.

Here is a recording of the interview with Steve Balaban.

Listen to our "Intro To Billboard Investing" teleconference.

Frank Rolfe walks you everything you need to know about investing in outdoor billboard signs in under 3 minutes!