Outdoor Billboard Investment Audios & Videos

Ross Antonakos owns Skyline Outdoor Media Services in Georgia. He started with zero capital but a lot of determination and has been successful in several areas of outdoor advertising including brokerage, buying and bringing old, abandoned signs back to life, and building new wooden and steel signs – even digital. Along the way he experienced a lot of lessons learned and was nice enough to discuss these with us – along with his life story in the sign business – in this one-of-a-kind interview.

In this short video Frank Rolfe – who has ranked as high as the largest private owner of billboards in Dallas/Ft. Worth – discusses where the sign industry current is at and where the opportunities are today. If you have thought about building, buying and operating billboards as an additional income stream, or a full-time career, then this video will answer many questions on this topic.

America is changing and evolving and so is the billboard business. If you want to make money today, this is what the future looks like. It’s low up-front cost, extremely stable, and plays into the megatrends that are happening in the U.S. right now. In this video we’ll review the future of billboard investing and how to position yourself for success.

A billboard is of no value unless it sells the advertiser’s goods or services – and it’s simple to do. In this video Frank walks you through the basics, using a billboard ad from 70 years ago as a template and then shows you how to use the same strategies today. As you’ll see, there’s a methodology to creating good ad copy – it’s not just random.

In this short video Frank Rolfe gives his thoughts about the considerations when choosing a “V” billboard and the ramifications are of that choice.

Frank Rolfe discusses how the billboard business works while driving past a wide assortment of outdoor advertising signs.

Frank explains why you shouldn't avoid wooden billboards as they can be built at lower costs than the metal alternatives.

Frank gives you the top 3 ways to easily rent any vacant billboard.

We all drive by abandoned billboards every day. Maybe they once advertised a business that went bankrupt. Or maybe the billboard company lost interest and never came back. Or maybe the landowner wanted too much money at renewal time, and the billboard company bailed. Every single one of these abandoned billboards has a huge potential upside opportunity if you can take it over and put it back into service.

Here is a recording of the interview with Steve Balaban.

Listen to our "Intro To Billboard Investing" teleconference.

Frank Rolfe walks you everything you need to know about investing in outdoor billboard signs in under 3 minutes!