Skip to main content

What a Billboard’s Structure Can Tell You About Its Age

You cannot determine the exact age of a billboard simply by looking at it. Structures get repaired, rebuilt, relocated, and modified over the years. But the type of support underneath the advertising face can still provide useful clues about when it may have been constructed and what problems might be hiding inside it.

Wooden-Pole Structures

Billboards supported by multiple wooden utility-style poles have been used for generations, and they are still constructed in some markets today. That makes them difficult to date by appearance alone.

An older wooden structure may have weathered poles, outdated framing, or years of field repairs. But a recently built wooden sign can look nearly identical from the highway. The advertising surface is more likely to reveal modernization, since today’s displays commonly use printed vinyl rather than pasted paper or hand-painted copy.

Welded Angle-Iron Structures

A dense framework made from many smaller pieces of welded angle iron usually suggests an older steel structure. This construction method was common before modern prefabricated billboard systems became widespread.

These signs can contain hundreds of welded connections. Over time, rust, metal fatigue, and failed welds may become serious concerns. An angle-iron structure is not automatically unsafe, but it deserves a careful engineering inspection before purchase.

I-Beam Structures

I-beam billboards use one or more large steel beams as their primary supports. They generally represent a later and heavier form of steel construction than the old angle-iron designs.

Some I-beam signs have been standing for decades, while others were built more recently because the design can still make economic sense in certain locations. Their age is best estimated by examining the foundation, connections, framing, permits, and repair history rather than the beams alone.

Monopole Structures

The single-column monopole became increasingly common during the second half of the twentieth century. It remains the standard choice for many modern highway billboards.

A monopole requires less usable ground area than a multi-pole structure and can often be positioned around parking lots, buildings, and other improvements. Depending on the design, the advertising face may be centered directly over the column or extended to one side in a flag or offset configuration.

Wall-Mounted Signs

Wallscapes are the wild card. Because the building itself supports the display, the structure provides few clues about when the advertising location was established. A wall may have carried advertisements for many decades even though the current vinyl or painted display is brand new.

Age Is Only the Starting Point

The structure can help you form an initial opinion, but it should never replace documentation or inspection. Review permits, engineering drawings, maintenance records, welds, foundations, corrosion, and any evidence of modification.

The real value of estimating age is not historical trivia. It helps identify potential repair costs, structural risks, and legal nonconforming or grandfathered status before you buy the sign.

Frank Rolfe
Frank Rolfe started his billboard company off of his coffee table, immediately after graduating from college. Although he had no formal training on the industry, he learned as he went, and developed his own unique systems to accomplish things, such as renting advertising space. Frank was formerly the largest private owner of billboards in Dallas/Ft. Worth, as well as a major player in the Los Angeles market.