April 2026 Newsletter

When building a steel monopole structure there is an option to place the pole places except directly under the sign faces and this is called an "offset". In this Billboard Mastery podcast we’re going to explore the concept of "offsets" and what you need to know to use this tool effectively.

Most advertisers are drawn to 3D billboard ideas for one simple reason: they stand out. And on paper, that sounds like a smart move. If a billboard gets more attention, then it should produce better results. But in the real world, that is not always how it works. The question is not whether 3D billboards get noticed. The real question is whether they justify the added cost and risk.

Clear Channel Outdoor has is selling and, if the deal closes, their stock will be delisted from the stock exchange. In this Billboard Mastery podcast we’re going to explore this massive deal and what the implications are for the billboard industry going forward.

You see it all the time: a tall billboard with no ad on it, just sitting there over the road doing nothing. Most people see an eyesore. An investor should see a question: is this dead space, or is it an opportunity?

Out of college back in 1982, I had a degree in economics from Stanford and absolutely no interest in using it the traditional way. I wanted to be my own boss. I wanted to build something. So I went into the billboard business, which seemed kind of stupid at the time.