Out of college back in 1982, I had a degree in economics from Stanford and absolutely no interest in using it the traditional way. I wanted to be my own boss. I wanted to build something. So I went into the billboard business, which seemed kind of stupid at the time.
But it worked out pretty well. I ended up building the largest privately owned billboard company in Dallas/Fort Worth.
Along the way, I made some enormous mistakes. I had terrifying moments. And I documented every single one of those pitfalls so that you don't have to repeat them. That's why we created the Billboard Boot Camp.
Here's what most people don't realize about billboards. The rates of return are insanely high if you know what you're doing. A simple wooden telephone-pole billboard on a small highway can generate $4,000 to $5,000 in net profit per year. You only rent them once a year, so it's about as passive as income gets. Stack up 10 of those and you're pulling in $40,000 to $50,000 a year. Double it and you're at six figures.
If you prefer the big metal monopole signs, the numbers get much larger. $20,000 to $50,000 per sign per year.
But you have to know how to do it correctly. The Billboard Boot Camp takes you from zero knowledge to virtual pro, and it's all on video so you can watch it at your own pace.
How I Built The Largest Private Billboard Company In Dallas/Fort Worth - Transcript
When I got out of college back about 1982, I wanted to make a fortune like everyone else. I wanted to be my own boss. I wanted to do great things. So what did I do? I went into the billboard industry, which seemed kinda stupid because I had a degree in economics from Stanford. And here I was going off on a completely separate career path. But it all worked out pretty well. I ended up building the largest privately owned billboard company in Dallas, Fort Worth. So it wasn't all bad. But along the way, there were some very scary moments. I made some huge errors. I had some terrifying moments, and I documented in my brain all those various pitfalls. And then to help others who wanted to follow the same trajectory I did, we created the Billboard Boot Camp. Now, what is the Billboard Boot Camp? It's a video presentation that includes so much incredible information. It will take you from having no knowledge of the billboard industry into being a virtual pro as soon as you complete the course. And why would you want to do that? Well, billboards have insanely high rates of return if you know what you're doing.
If you've never really thought about building billboards, let me just give you some ideas. An old wooden telephone billboard out on a small highway near a small town. Those signs will typically make $4,000 or $5,000 of net profit a year. You only rent them typically one time per year, so it's pretty easy to expand your empire. If you get 10 of those, you're making 40 or 50 grand a year. Double that, you could be making 100 grand a year. And you can operate those things, since you only rent them one time a year, from a very, very passive time investment. Or if you prefer, you can go into the big metal monopole sign division, and the numbers are much larger. It's not uncommon for those signs to make $20,000, $30,000, $40,000, $50,000 a year per sign. But of course, the stakes are higher. They're much more costly to build. The bottom line is, the billboard industry has a wonderful amount of opportunity, but you need to know how to tap it correctly. Don't make the mistakes that I did. Learn to do it the correct way on the front end and avoid all those pitfalls.
If you are considering investing in the billboard industry, I highly urge you to watch the Billboard Boot Camp. This is Frank Rolfe, and I hope to talk to you again soon.