Securing a ground lease is one of the most important steps in any outdoor billboard investment. It's also one of the least understood. Yet, those who learn how to negotiate properly often gain long-term stability and better profits.

Every billboard deal begins and ends with a successful negotiation of terms. But many people don’t understand the mechanics of these transactions and the science behind them. In this Billboard Mastery podcast we’re going to explore the art form known as American contract negotiation.

Did you know that you can create financial independence by owning and operating billboard signs? In this short video, Frank Rolfe reviews the financial reality behind how even a small group of billboards can change your life in financial terms.

Drive across any stretch of American highway and you’ll spot them — faded panels, empty frames, or peeling vinyls that once promoted something long forgotten. What most drivers ignore can, in fact, be a strong investment opportunity. Outdoor advertising remains one of the most cost-efficient and reliable media formats today, with the U.S. billboard market valued at over $9 billion in 2025 and still growing steadily.

The worst thing that can happen to any billboard is to end up being torn down for property redevelopment. In this Billboard Mastery podcast we’re going to explore some of the real-life tricks you can use to minimize your exposure to this risk.

Billboards have quietly remained one of the most reliable investment models for decades. While many asset classes require intricate systems, fast-changing technologies, or intense competition, billboards operate on a simple formula that has held up over time. For prospective investors or students learning the business, that simplicity is part of their strength.