Finding billboard locations looks complicated until you’ve gone through the process enough times. What feels slow in the beginning becomes instinctive: scanning a corridor, spotting workable zoning, and knowing immediately if a site stands a chance.

In honor of Veterans Day, in this Billboard Mastery podcast we’re going to explore some of the significant strategies to be found in books on military history and how they apply to the billboard industry. While business books have good lessons learned, the significance of military engagement and its life-or-death impact has yielded much more pronounced theorems on success.

When you secure a legal parcel for a billboard and complete the ground lease and permit, that's only the first step. The tougher question is: will the sign actually attract an advertiser? One key factor often overlooked is how far the billboard is from the road—and whether that distance renders the message unreadable. Here's what you need to know when evaluating a potential site.

Owning billboards is unlike most every other business. In this Billboard Mastery podcast we’re going to explore the unusual lifestyle of most billboard owners and review the reasons for this unique style of business.