Most investors aren't familiar with the nuances of billboard sales, and as a result, often leave significant money on the table. Unlike other asset classes, billboards follow a unique process for selling effectively—one that can dramatically boost your final sale amount.

Most billboards – but not all – have lights to make their ads legible at night. In this Billboard Mastery podcast we’re going to review all the lessons we’ve learned about lighting billboards and how to make the best decision on what type of lights to use – or if you need to use any lights at all.

Retirement advice often revolves around stock portfolios, index funds, or stretching your Social Security check in another country. But for those who want control, income, and a real asset they can build on, there's a more practical path: billboard ownership.