July 2026 Newsletter

A billboard is only as valuable as the ground lease underneath it. You can have excellent visibility, strong advertising demand, and a well-built structure, but a weak lease can put the entire investment at risk. Here are the provisions that deserve the most attention.

At The End One of the key features to a successful billboard ground lease is not what happens at the start of the lease, but what happens at the end. In this Billboard Mastery podcast we’re going to review the strategies regarding how to handle what happens at your ground lease’s conclusion.

Not every billboard sits on the side of a highway. Some of the best out-of-home advertising opportunities are inside—or immediately around—places where people already gather. Airports, sports venues, entertainment districts, schools, medical campuses, gyms, and large retail centers all have one thing in common: traffic. And traffic is the raw material of the billboard business.

Some billboards have no lights, and others are lighted from dusk until midnight. But in rare cases, some signs are lighted from dusk until dawn. In this Billboard Mastery podcast we’re going to review the reasons and complications of lighting billboards all night.