The stock of Clear Channel Outdoor went for around $30 a share in 2007 but today trades for only around $1 a share. What went wrong? In this Billboard Mastery podcast we’re going to explore how the billboard industry made some fatal moves years ago, and how you can learn from their mistakes and build your business the correct way going forward.

When people think about what makes a billboard valuable, they often zero in on one thing: how many drivers pass by it each day. While that’s certainly a factor, it’s far from the whole picture. In fact, some of the highest billboard rates in the country are tied to signs that don’t sit on major highways at all.

Most billboards, when viewed from the side, are flat. But some billboards have large objects jutting out from them. In this Billboard Mastery podcast we’re going to explore the world of 3-D billboard designs.

There's no denying that LED billboards catch the eye. They flash, rotate ads, and stand out along the highway like giant TVs. On the surface, they seem like the natural next step for the billboard industry. But behind the flash is a level of risk that many don't talk about—and for investors, it's worth pausing before jumping in.

We think of billboard revenue as being strictly in dollars, but for decades some operators have garnered income in barter, as well. In this Billboard Mastery podcast we’re going to examine how you can use barter – exchanging goods and services – as a productive way to fill your vacant ad space.