Although a good contract sets in stone the terms of your agreement, some things should maybe not be chiseled in as hard. In this Billboard Mastery podcast we’re going to review the times that there should be little room to maneuver as well as when you should give yourself plenty of leeway.

You’ve probably seen billboards that remind people to drive safely or not to drink and drive. These public service messages may look like goodwill, but for billboard operators, they often serve a financial purpose.

Whether you’re buying an existing sign or building a new one, everyone wants to avoid investing in a “loser” location. In this Billboard Mastery podcast we’re going to explore the attributes that have proven to be good indicators of success, as well as those that are a warning sign.

For years, roadside billboards were built using multiple wooden poles. It was the standard approach, but it had serious limitations. These bulky structures required a lot of space and didn’t work well on properties that were already developed. You might get away with placing one on a vacant lot, but try adding it to a gas station or shopping center, and you’d run into problems fast.