Billboard Mastery Podcast

Bringing old billboard signs back to life can be very profitable. However, there are some things to watch out for that can ruin your plans and make your attempts to make money into losing money. In this Billboard Mastery podcast we’re going to review the check list of reviewing old signs opportunities.

The arch enemy of billboard signs has always been high winds. They can knock out your ad or even knock down your entire sign structure. While none of us have control over the weather, we can take proactive steps to better prepare for the risk of high winds, and we’re going to discuss what those options are and how to institute them.

“It takes money to make money” – but where does that original capital come from? In this Billboard Mastery podcast we’re going to discuss the various options to raise money to build or buy billboards assuming you are just getting started and financing is hard to come by. As you’ll see, there are many options available to those who really work the system aggressively.

Billboards have life spans that can range from months to centuries. As a billboard owner it’s essential to get as many years on the clock as you can, as once you’re paid off the debt every year thereafter is straight profit. There are some choices you can make that will ensure a billboard to last a long time versus a short lifespan.

The billboard business may seem old-fashioned, but it periodically erupts with new ideas that revolutionize or open new sectors of advertising. In this Billboard Mastery podcast we’re going to review how to harness fresh thinking and being unafraid to try a new direction.

Once you get the hang of spotting abandoned billboards, you can’t stop seeing them everywhere. I recently passed two of them within a hundred yards on the same highway. In this Billboard Mastery podcast we’re going to discuss what these opportunities are, how they work, and why there seem to be so many laying around in some markets.

There’s a way for advertisers to often cut their advertising costs by 50% or more on your billboard. It’s an incredibly powerful program that too few advertisers take advantage of. In this Billboard Mastery podcast we’re going to review the concept of “cooperative” (also known as “co-op”) advertising, where the manufacturers of goods cover a portion of the ad cost. This tool can make your sign more affordable and renewal more compelling.

I just talked to a guy named Tim who called to let me know he had just built his tenth billboard, and now was on-track to hit $50,000 per year in income. But it didn’t happen overnight. Tim has been assembling this sign portfolio for years. In this Billboard Mastery podcast we’re going to discuss why sometimes the best investment income is derived from assets that take years to assemble – and how this is actually a positive trait.

Most people think in terms of how “high” a sign can go and still be seen by traffic. But there’s a whole different side to that argument on some sign locations and that’s how “low” you can go and still make the sign effective. This is particularly true in some urban areas where signs were built long ago at very short heights. In this Billboard Mastery podcast we explore what the considerations are when buying or building a really “low” sign.

Once an advertisement goes up on your sign, you must then collect rent every month, every year, or whatever interval in your lease. And often you have to do some degree of action steps to get this accomplished. In this Billboard Mastery podcast we’re going to review the right – and wrong – methods to collect your sign rent.

Advertisers are the life’s blood of your billboard investment, yet too many sign owners take them for granted after the sale. In this Billboard Mastery podcast we’re going to review the methods smart sign owners use to make the advertise feel properly appreciated each and every day so they are more likely to renew when their lease comes up, and to feel they have a good value when they write that monthly check.

Some billboards require a lot of effort to find an advertiser, and with other signs the advertisers flock to you. So what do you do when there’s a bunch of advertisers wanting your sign location? In this Billboard Mastery podcast we’re going to review some strategies to maximize your income when you’ve come across a really hot, in-demand location.

The normal strategy in most endeavors is to work from the inside out – but not always for billboards. In this Billboard Mastery podcast we’re going to discuss the reasons and strategy behind going outside the city limits – where competition and costs are lower – and then start looking closer into the city core as your experience and cash flow increases. This is a proven plan that has been a winner in the past.

The average American works 40 hours a week. But there’s 168 hours in a week – so where does the rest of the time go? In this Billboard Mastery podcast we’re going to discuss how you can get into the billboard business with a very small time commitment: if you work smart. You can build an impressive side hustle with time your formerly wasted.

We are all accountable for our destiny. But sometimes it all comes together at one time and you never forget it. In this Billboard Mastery podcast we’re going to talk about the exact moment that I had to choose between success and mediocrity, and how that impacted my billboard career. In the current economic chaos that has become America, you can still gain an edge when you understand how you really do control how your life turns out.

Americans are moving in a big way from urban centers to suburban and exurban alternatives, and that’s putting more cars than ever on rural roads. In this Billboard Mastery podcast we’re going to review the concept of rural roads and how to make profitable investments in advertising on them. There’s money in every seismic shift of the U.S. population, and this is definitely a time to re-explore billboards that are a little farther out.

Part of being a successful billboard investor is simply keeping your eyes open and being observant. In this Billboard Mastery podcast we’re going to discuss the concept of recognizing abandoned billboards and how to translate that into action steps. There can be big money in finding these opportunities but you have to know what to look for.

Albert Einstein once said “everything should be made as simple as possible – but not simpler”. In this same manner, it’s important to distill down all of the features of successfully building, buying and operating billboard signs to their most simple components. That’s the focus of this Billboard Mastery podcast. It took a lot of hard work to come up with these simple formulas.

There are two ways to approach any problem: to ask permission or to ask forgiveness. So which is the better choice? In this Billboard Mastery podcast we’re going to discuss when to choose one over the other, and what the ramifications are of that selection.

There are two ways to get into the billboard business: 1) build a sign or 2) buy an existing sign. There are significant differences in these two options. In this Billboard Mastery podcast we’re going to discuss the key things to know about buying an existing sign and how to mitigate your risk when doing so.

LED “digital” billboards can serve a useful purpose – but most of the time not in the manner the buyer or builder hopes for. Sure anyone can strap an LED onto a billboard panel (assuming you can get the permit) but is that really the right decision? That’s the topic of this Billboard Mastery podcast and we’re going to review what makes LED work and what does not and how to make that decision.

Even though they’re relatively inexpensive compared to the other sectors of real estate investment, it still takes capital to build a billboard or buy an existing one. So how do you get the money to get your dreams off the ground? In this Billboard Mastery podcast we’re going to review various ways to obtain the capital to start your billboard investing, including how these loans can be structured.

What makes billboards valuable is the limited supply allowed under the Highway Beautification Act of 1965. This Act disrupted the balance between supply and demand, which gives sign owners the upper hand in maintaining high occupancy and rents. It also means that you don’t have to worry about excessive competition ruining your sign’s value.

Steel monopole, steel I-beam or wooden telephone pole – which is the best for your billboard deal? In this Billboard Mastery podcast we’re going to review some important tips on each of these materials and help you identify the correct construction materials based on your goals and budget. As you’ll learn, all billboard structures are not created equal – and that’s a good thing so that you can meet your goals.

Billboard signs are pretty much the only form of advertising that does not have to provide content. So why is that a big deal? In this episode we discuss why having a captive audience is much more attractive than having to capture their attention. And much more profitable.