Billboard Mastery Podcast

A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.

One of the big risk factors with billboards is extreme weather. But is there a way to strengthen signs to better withstand higher wind levels? In this Billboard Mastery podcast we’re going to review the methods that be used to make signs stronger and to mitigate the risks from heavy storms.

Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we’re going to discuss how to construct leases that never end.

Billboards are only one segment of the “out-of-home” advertising industry, but the business model is the same in all of the options. In this Billboard Mastery podcast we’re going to review additional concepts to apply the billboard concept for continuous cash flow

Billboards are all about being read. And the typestyle you chose for the advertisement can have a huge impact on how effective the sign will be. In this Billboard Mastery podcast we’re going to explore he world of typestyles and review what science tells us about what the correct lettering should look like.

With inflation and a troubled economy, many advertisers are trying to economize and one of the best ways to facilitate this is with a “combo” sign framework. In this Billboard Mastery podcast we’re going to review how a “combo” sign can be a blessing in tough times and what the key tips are to make them successful.

When it comes to negotiating a winning billboard ground lease with the property owner, there are a number of different styles and strategies. But probably the most effective is the concept of “inclusive” negotiation. In this Billboard Mastery podcast we’re going to explore what “inclusive” negotiating is all about and why it is probably your best shot at getting great deals done.

Blockage can kill a billboard’s value, but are there methods to bring those blocked signs back to life? In this Billboard Mastery podcast we’re going to discuss the science behind dealing with obstructions and share stories of signs that went from blocked to un-blocked using effective strategies.

While you want the advertisement to be dominant, you don’t want the billboard structure to be seen at all. In this Billboard Mastery podcast we’re going to explore the different methods to make the billboard structure virtually disappear with the goal of convincing the property owner that the sign will not interfere with the appearance of their land and buildings.

There are many spots you can place a billboard on – including walls, benches, and telephone poles – but there’ one place that most cities in the U.S. have outlawed: building roofs. What used to be one of the mainstays of billboard placement has been blocked from new construction for decades. In this Billboard Mastery podcast we’re going to explore what happened to roof mounts and why it’s unlikely to ever change.

Most people think of billboards as being big, but sometimes they come in a smaller sizes. When buying or building a billboard, when do you hit a level in which the sign has no economic value? And how do you rent signs that are smaller than their competitors? In this Billboard Mastery podcast we’re going to explore how to apply science to the issue of smaller signs.

When you are trying to persuade someone, how you express numbers is an extremely important part of your success – and that’s particularly true in the billboard industry. In this Billboard Mastery podcast we’re going to review the importance of the optics of numbers and how to get what you want by manipulating them.

Gas is expensive and there’s no reason to waste it. And time is even more valuable. In this Billboard Mastery Podcast we’re going to review some methods to cover territory more efficiently and more respectful of your time and money.

One month is too short and a century is too long. So what is the correct lease length for your advertiser? In this Billboard Mastery podcast we’re going to review how the length of lease can vary with the type of advertiser and what is required to make the sale.

Some signs have lights and some signs don’t. But a non-lighted sign should not necessarily spell doom for getting it rented to a good-quality advertiser. In this Billboard Mastery podcast we’re going to drill down on the topic of non-lighted billboards and offer some productive tips to help you get them rented faster and for more money.

Warren Buffett has long discussed “cigar butt” investing and how it contrasts with his favorite: “value investing”. However, there is much to like about “cigar butt” investing. In this Billboard Mastery podcast we’re going to review Buffett’s concept and why billboards offer a great entry into that type of high return/low cost investing.

Wooden billboards have been around for over a hundred years, but finding someone to build these time-proven signs grows more difficult every year. In this Billboard Mastery podcast we’re going to review the different places to find contractors who can build wooden signs including tips on building them properly.

The fundamental law of economics is “supply vs. demand” and that same formula holds true for every aspect of the billboard industry. So how can you apply this metric to every single part of the billboard business to determine what’s of value and what’s not? That’s our topic for this Billboard Mastery Podcast discussion.

Every billboard has a natural advertiser if you can just help them find the sign. In this Billboard Mastery podcast we’re going to show you the five easy steps to finding the right advertiser for your billboard as well as explain why they’re so effective.

When you’re trying to lease ground space to build a billboard you occasionally run into the property owner that declares that “money means nothing to them”. How do you counter this argument? In this Billboard Mastery podcast we’ll review some strategies to get these type of personalities to move forward and sign the lease agreement.

Elvis is not someone that you typically consider as a source of wisdom, as his life was kind of screwed up and he died at the age of 42. However, Elvis did have some winning quotes and one in particular serves as a reminder to think outside the box. In this Billboard Mastery podcast we’re going to summon our inner Elvis and review one of his best quotes and how it relates to billboards.

I received a call recently concerning an offer that was made to buy a billboard with the seller asking me “should I sell”? In this Billboard Mastery podcast we’re going to review the methodology to deciding whether to sell or not. Sometimes knowing when to sell is as important as when to buy, and we’re going to unlock the correct way to do it.

Sometimes you have to craft a custom agreement with the landowner. Or a new advertising lease. Or maybe you need some loan documents reviewed. In each case you hire an attorney and wait in terror for your bill to arrive. In this Billboard Mastery podcast we’re going to review some simple steps that allows you to stay in control of your legal cost.

“CPM” stands for “cost-per-thousand” exposures. It’s an important metric that many advertisers use to evaluate different advertising options so it’s vital that you understand how it works – as well as the loopholes that nobody talks about. In this Billboard Mastery podcast we’re going to review how CPM is calculated and everything you need to know about it.

There’s no purpose to renting a billboard if you don’t get paid for it. And sometimes the advertiser’s check doesn’t come in and you start to panic. In this Billboard Mastery podcast we’re going to review the steps to take and how to solve the situation without losing the advertiser as a good customer.