Here’s a note we received recently, from someone who had taken our outdoor billboard course: “I would never be where I am today without your mentorship. Building the billboard business has given me the flexibility to have a better life. Thank you again for everything!” -Steve B. So how can an investing course on outdoor billboards actually change your life?

All billboards are built on leased land. Or land owned by the sign company. Well, not quite. In this Billboard Mastery podcast we going to talk about that third option in which the billboard company owns the right to have the sign on someone else’s land and to service it there. This concept has merit in many markets but also has a fair amount of risk both for landowners as well as billboard companies. We’re going to discuss the concept, how it works, when it wins, and how to mitigate the risks.

One of the biggest self-confidence busters when you’re starting out with trying to build, buy or rent billboards is the concern that you look “small” and therefore can’t compete with “big” companies. Even though many property owners and advertisers prefer working with the “underdog” there’s no question that there are certain traits of big companies that you want to copy to give greater confidence to the customer. So how can you look “big” when you’re “small”. In this Billboard Mastery podcast we’re going to review the many tricks you can adopt to give the appearance of being much larger than you are in real life.

So you have a billboard with one side facing traffic going into town. There’s a ton of potential advertisers, and it never seems to go empty. However, the other side is heading out of town and there are no immediate advertisers for miles and miles. How do you rent that type of sign?