A part of the billboard construction process – whether the sign has wooden poles or metal ones – is to dig a hole in the earth that meets the required engineering standards to hold the sign up. And digging a hole often 15’ deep in an area that rarely has seen excavation can often yield unusual results, such as hitting water and giant rocks.

Billboards have very few management responsibilities. You build the sign once every 30 years or more, and you rent the ad space typically only once per year. So after that, you simply need to casually watch over the sign to make sure that 1) it has no storm damage and 2) the lights are working (if there are any). So how can you minimize that time obligation?

Most people start small and then think bigger over time. I’ve always found it better to think big and then work backwards to ascertain what you have to accomplish to get there. So here’s how that would work as far as building up a billboard portfolio to create a new income street.

Billboards can do many great things for your finances, but there’s one thing they can’t do: screw up your day job. There’s probably no easier solution to mixing a day job and a side hustle, for many reasons. So why are billboards not a threat to your day job?

It takes discipline to find new billboard locations to build or buy. And it takes effort to rent advertising space. But all of these things are pretty simple to master. What’s at issue is whether or not you will make a good “employee” to your dreams and aspirations. Every entrepreneur knows their most important hire is themselves. So how do you make sure that you take the necessary steps to keep you commitment to yourself? In this Billboard Mastery podcast we’re going to discuss how to hire yourself, manage yourself, and not have to fire yourself. There’s no job loss more embarrassing than when you have to give yourself your own pink slip.

As we approach election season, it’s important that billboard owners remember the old adage “never discuss sex, religion or politics” because it can be bad for your sign business. Political billboards can often lead to complications you had not anticipated, such as happened to this sign owner. So what are the rules on political advertisements?