Why Billboards Won’t Interfere With Your Day Job

Billboards can do many great things for your finances, but there’s one thing they can’t do: screw up your day job. There’s probably no easier solution to mixing a day job and a side hustle, for many reasons. So why are billboards not a threat to your day job?

Few actual meetings required

The billboard business has never been much about physical meetings with people. In fact it’s really not a people business. You meet the land owner probably one time ever, and not again for decades. And you meet the advertiser (if they even want to meet which is not all the time) only once per year or less. So if you’re concerned about a bunch of meetings getting in the way of your day job, that’s not going to happen.

You can set those meetings up on weekends

On those rare occasions when you do need to meet, there’s always the possibility to meet on a weekend. In most cases, the property owner prefers it that way. And if they want to meet on a weekday, you can probably set it up for after work, as the land owner typically has a day job, too. Advertisers also have varied schedules with after-hours or weekend meeting times. And if it absolutely has to be on a weekday between 9 to 5, you can always set it up to correspond with your lunch time.

You only visit the sign maybe once a month

Other than rare meetings, the only other duty of a billboard owner is to visit the sign on a regular basis to check on it (wind damage, lights out, etc) – but you can schedule that any day and time you like. It’s not a big deal if you skip a month, as well. This duty is certainly not going to impact your day job at all. And if the sign has lights on it, you will always want to drive it at night.


Billboards are all about strategy and creativity and not much about meetings. As a result, you will have no conflict with your day job. This is an important part of any side-hustle consideration, and billboards give you flexibility in this regard that few other options offer.

Frank Rolfe started his billboard company off of his coffee table, immediately after graduating from college. Although he had no formal training on the industry, he learned as he went, and developed his own unique systems to accomplish things, such as renting advertising space. Frank was formerly the largest private owner of billboards in Dallas/Ft. Worth, as well as a major player in the Los Angeles market.