Those who seek to build new billboards in the U.S. quickly learn the necessity of getting permits. Billboards are one of the final regulated industries in America, governed by the Highway Beautification Act from a half-century ago. As a result, selecting a fertile market often comes down to understanding the key components of a city ordinance and what the implications are, as well as to quickly cut loose those that have little promise. So how can you quickly size a market up?

Some billboards are focused and efficient and profit is maximized. But others are a terrible waste of space. In this Billboard Mastery podcast, we’re going to review the many ways to simply find billboards with poor utilization, take control of them, and profit from the inefficiency.

Bringing old billboard signs back to life can be very profitable. However, there are some things to watch out for that can ruin your plans and make your attempts to make money into losing money. In this Billboard Mastery podcast we’re going to review the check list of reviewing old signs opportunities.

The New Year is beginning. As the ball goes down on Times Square, you should be considering what you’re going to do differently in 2022. And if financial independence is important to you, then maybe this is the year you actually start considering building a billboard portfolio of assets.