Is 2022 The Start Of Your “Billboard” Financial Independence?

The New Year is beginning. As the ball goes down on Times Square, you should be considering what you’re going to do differently in 2022. And if financial independence is important to you, then maybe this is the year you actually start considering building a billboard portfolio of assets.

What does “financial independence” really look like?

Financial independence can mean many things to many different people. For most people, it means having additional cash streams available to help you weather any storm and take advantage of your material desires. Regardless, the main point is that it means making more money than you do now, and thereby giving you the power to live life more on your terms. It’s definitely a good thing and the #1 goals of most Americans.

How can billboards get you there?

Billboard signs – each and every one of them – create an independent income stream. Wooden signs are typically capable of hitting $3,000 or so per year of income, and big steel monopoles often five to ten times that much. Billboards are very low management – you simply get the ad up and forget it until a year later. As a result, you can build a large volume of signs over time. If you had 25 wooden signs, it might give you $75,000 per year in cash flow. And just a few steel monopoles could match or exceed that amount.

What are the options?

The billboard industry has many options based on where you are and what types of signs are appropriate. The basic billboard options include:

    • 8-sheets
    • Wooden signs
    • I-beam signs
    • Steel monopole signs
    • Wall-mounts
    • Roof-mounts

The type of sign you build or buy is based on the particulars of your market.

How to get started

Billboards are one of the few federally controlled industries in the U.S. Their placement is based on certain zonings and spacings as determined by federal, state, county and city ordinances. Once you learn these, you can basically go out and start scouting locations. Then you negotiate leases for the signs and obtain the permits. At that point you can either sell the sign location to another billboard company or build it yourself. Acquisition targets are everywhere. This is literally an industry that you can get into and start showing results fairly immediately.


If you are interested in making 2022 the big year for your finances, then consider billboard investing. And the best way to garner all the knowledge you need is our at-home Billboard Investing Boot Camp.It is the complete guide to the industry, written by two of the largest real estate investors in the U.S. It covers the A to Z of the science of how billboard investing works, as well as the insider secrets and pitfalls to avoid.


Frank Rolfe started his billboard company off of his coffee table, immediately after graduating from college. Although he had no formal training on the industry, he learned as he went, and developed his own unique systems to accomplish things, such as renting advertising space. Frank was formerly the largest private owner of billboards in Dallas/Ft. Worth, as well as a major player in the Los Angeles market.