The September 2021 Outdoor Billboard Investing Newsletter

Billboard Mastery Podcast: Episode 32 - How Low Can You Go?

Most people think in terms of how “high” a sign can go and still be seen by traffic. But there’s a whole different side to that argument on some sign locations and that’s how “low” you can go and still make the sign effective. This is particularly true in some urban areas where signs were built long ago at very short heights. In this Billboard Mastery podcast we explore what the considerations are when buying or building a really “low” sign.

Listen To Episode 32

Billboard Mastery Podcast: Episode 31 - The Right – And Wrong – Way To Collect Sign Rent

Once an advertisement goes up on your sign, you must then collect rent every month, every year, or whatever interval in your lease. And often you have to do some degree of action steps to get this accomplished. In this Billboard Mastery podcast we’re going to review the right – and wrong – methods to collect your sign rent.

Listen To Episode 31