The November 2020 Outdoor Billboard Investing Newsletter

How To Explain To A Property Owner Why A Billboard Lease Is So Long In Length

Billboards have always been based on extremely long ground lease lengths – as long as 30 years or more. While that’s great for the billboard owner, it can sometimes be a challenge to explain to the property owner why they are so lengthy. So what are the explanations?

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Industry Analyst Sees Large Increase In Billboard Revenues In 2021

Industry veteran Mark Boidman recently stated that “the billboard audience is clearly back” and a “9% to 16% billboard income growth projection” should hold true for 2021. That’s a pretty bold outlook given the Covid-19 pandemic. So why is he so optimistic?

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Billboard Mastery Podcast: Episode 11 - Ground Leases

The document that gives you the right to build and operate a billboard on a piece of property is called the “ground lease” – and what it contains can make the difference between success and trouble. In this Billboard Mastery podcast we’re going to discuss what the key items of a proper ground lease include and why they are so important. Since your entire investment hangs in the balance, it’s essential that you know how a ground lease should be structured.

Listen To Episode 11

Tips On Renewing Your Billboard Lease

Billboard leases, while long-term, typically have an end date. This necessitates the billboard owner obtaining a renewal of the existence lease or forging a new lease altogether. So what are some solid tips to renewing your billboard and continuing your structure of paying ground rent to the land owner?

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Billboard Mastery Podcast: Episode 10 - Understanding Visibility

Billboards are all about being seen – that’s one of their most important traits. Yet most people don’t understand the science behind the visibility of a sign, and how to approach deciding whether it has enough of it to be viable. In this Billboard Mastery podcase, we’re going to review the science of visibility and how you can be an active participant in making it better.

Listen To Episode 10