In the realm of outdoor advertising, a vacant billboard represents not just an empty space but a missed opportunity. Effectively communicating its availability is crucial to attracting potential advertisers.

There are two basic construction methods on any billboard: 1) wood or 2) steel. But which is correct? In this Billboard Mastery podcast we’re going to review the methodology to determine which type of material to use and what the benefits and disadvantages are.

A recession is defined as “two consecutive quarters of negative GDP”. With Q1 of this year at a negative 0.3%, all it will take is a Q2 negative number to trigger a recession. While many fear this outcome, I have found recessions to be great opportunities to expand your business. In this Billboard Mastery podcast we’re going to review the benefits derived from an economy in transition.

In the realm of outdoor advertising, effective billboard lighting remains a cornerstone for visibility and impact. As technology evolves, so do the methods and considerations for illuminating these towering canvases. This guide offers a comprehensive overview tailored for prospective students eager to delve into the intricacies of billboard lighting within the investment landscape. 

Ross Antonakos owns Skyline Outdoor Media Services in Georgia. He started with zero capital but a lot of determination and has been successful in several areas of outdoor advertising including brokerage, buying and bringing old, abandoned signs back to life, and building new wooden and steel signs – even digital. Along the way he experienced a lot of lessons learned and was nice enough to discuss these with us – along with his life story in the sign business – in this one-of-a-kind interview.