The May 2023 Outdoor Billboard Investing Newsletter

Billboard Mastery Podcast: Episode 73 - Fixed Vs. Percentage Ground Rent

How should you pay the property owner for allowing you to build and operate a billboard on their land? There’s two basic methods: 1) percentage of revenue or 2) flat amount. But how do you select the right option? In this Billboard Mastery podcast we’re going to explore the variables to constructing a fair deal for all parties.

Listen To Episode 73

Capitalizing on Current Opportunities in the Billboard Advertising Industry

As someone who has been in the billboard business for decades, I am often asked how I would approach entering the industry today, considering the rapid changes and developments. Here are some of the key focus areas and cautionary points for those looking to venture into the billboard advertising business in the present landscape

Read More

Billboard Mastery Podcast: Episode 72 - Taking Action Responsibly

There’s an old adage “think like a person of action and act like a person of thought”. A key part of that theorem is the concept of taking action. But how do you do that responsibly and minimize risk and embarrassment? In this Billboard Mastery podcast we’re going to review some strategies to this effectively.

Listen To Episode 72

Driving Down The Road And Talking About Billboards

Frank Rolfe discusses how the billboard business works while driving past a wide assortment of outdoor advertising signs.

Watch The Video