The most important document for a billboard is the ground lease. It sets out the terms of the agreement between the billboard owner and property owner. In this Billboard Mastery podcast we’re going to go over some observations of creating a successful ground lease. And there’s so much to discuss that we’re going to break this up into two sessions.

Life is all about risk, but not all risk is created equal. And some of it can be hedged. In this Billboard Mastery podcast we’re going to drill down on the topic of risk and what you can do to mitigate it.