The March 2023 Outdoor Billboard Investing Newsletter

Billboard Mastery Podcast: Episode 69 - The Risk/Reward Matrix

Risk and reward are the two main attributes of building or buying a billboard. How these two items interplay yields whether you should build or buy that sign structure. In this Billboard Mastery podcast, we will review how to do this type of analysis and why it’s so crucial in evaluating potential opportunities.

Listen To Episode 69

Billboard Mastery Podcast: Episode 68 - Everything Old Is New Again

Billboards have gone up and down in desirability many times over the past century. It’s always the same cycle: advertisers find the next hot thing and then get burned out on it and return to their roots of delivering ad messages that really work. In this Billboard Mastery podcast, we’re going to review how the cycle has now gone full circle, and billboard demand and occupancy is going up.

Listen To Episode 68