There’s no purpose to renting a billboard if you don’t get paid for it. And sometimes the advertiser’s check doesn’t come in and you start to panic. In this Billboard Mastery podcast we’re going to review the steps to take and how to solve the situation without losing the advertiser as a good customer.

As you embark on your journey to rent a billboard, you've found a potential advertiser and you're about to meet with them. Should you present the contract right at the outset, aiming for a quick closure? Unless you want to risk losing the sale, it's recommended not to. In the realm of billboard rentals, the most effective strategy often involves closing the deal through a technique called "creative engagement". Let's delve into how this strategy unfolds.

A billboard is only of value if it makes money for the advertiser, and that requires a good marketing message. But how do you help the advertiser to get “creative” in the correct way to market their product or service? In this Billboard Mastery podcast we’re going to review some constructive techniques to create successful ad campaigns.