One of the most profitable methods to make money with billboards is to find old abandoned ones and bring them back to life. But this “Frankenstein” strategy also requires careful planning and attention to detail. In this week’s Billboard Mastery podcast we’re going to review with granular detail the necessary steps to successfully make old abandoned signs income-producing again.

What’s the value of $3,000 of lumber? Around $3,000. But not if it’s assembled into a billboard sign. Then it becomes an income property that can pay out dividends forever. So how is all that possible? What’s the story of wooden billboards?

There’s no purpose in proposing to rent some land to build a billboard, or put together that great artwork for that potential advertiser, unless you actually close the deal and get a signed contract. But closing deals is not a class in high school or college and most people don’t know how to get the job done. So here are some helpful hints to help you be a successful deal closer.

Did you know that billboards are regulated by the U.S. government? There’s probably a whole lot about billboards that you don’t know. But all that’s going to change with our review of the basic reasons that you should consider investing in billboard signs as part of your financial security plan. You’ll see that billboards offer some amazing advantages as well as the flexibility to make your portfolio as big or small as you see fit.

There are many basic types of billboards – six to be exact. In this episode we’re going to review each of the types of billboard signs as well as the basic cost and reasons for investing in that particular style of unit. As you’ll see, there’s more than just one type of billboard, and one of the essential parts to successful investing is knowing which variety to select. This discussion helps make that possible.

Most people have no idea how billboard investing works, and that’s a shame as it’s a very simple business model. In this episode we’re going to review in-depth the standard profit and loss statement of a billboard sign and focus on how to calculate the net income of any sign. If you want to know what profit a billboard can generate – which you should – then this will give you that knowledge.

The Covid-19 pandemic has made many unusual niches of the American economy more in-demand (such as toilet paper) and others completely undesirable (airline revenues are down 90%). One lucky recipient of positive momentum from the nation’s quarantine has been the rural billboard. Why is that?