One of the most profitable methods to make money with billboards is to find old abandoned ones and bring them back to life. But this “Frankenstein” strategy also requires careful planning and attention to detail. In this week’s Billboard Mastery podcast we’re going to review with granular detail the necessary steps to successfully make old abandoned signs income-producing again.

What’s the value of $3,000 of lumber? Around $3,000. But not if it’s assembled into a billboard sign. Then it becomes an income property that can pay out dividends forever. So how is all that possible? What’s the story of wooden billboards?

There’s no purpose in proposing to rent some land to build a billboard, or put together that great artwork for that potential advertiser, unless you actually close the deal and get a signed contract. But closing deals is not a class in high school or college and most people don’t know how to get the job done. So here are some helpful hints to help you be a successful deal closer.

The Covid-19 pandemic has made many unusual niches of the American economy more in-demand (such as toilet paper) and others completely undesirable (airline revenues are down 90%). One lucky recipient of positive momentum from the nation’s quarantine has been the rural billboard. Why is that?