The January 2021 Outdoor Billboard Investing Newsletter

The Simple Science Of Making Money With Billboard Signs

People have been making big money with billboard signs for over half-a-century. Owning a billboard – in many cities and towns – is like a license to make money. This significant stream of income has been used to build empires as well as college funds and cash for luxuries. So why do billboards so regularly make money?

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Billboard Mastery Podcast: Episode 16 - The Beauty of Not Providing Content

Billboard signs are pretty much the only form of advertising that does not have to provide content. So why is that a big deal? In this episode we discuss why having a captive audience is much more attractive than having to capture their attention. And much more profitable.

Listen To Episode 16

Billboard Mastery Podcast: Episode 15 - Anything Is Possible With Scale

Throughout history, amazing things have happened from small acts that are repeated over the over. Giant buildings have been built one brick at a time, and the giant oak tree starts from just an acorn. In this same way, fortunes have been made from simple billboard signs.

Listen To Episode 15

Billboard Mastery Podcast: Episode 14 - When An Advertisement Becomes A Liability

As a billboard owner, you are the official gatekeeper of the content on your sign. But sometimes your choice of content can cause extreme problems – possibly even start in motion the eventual loss of your billboard location. In this Billboard Master podcast we’re going to review how an advertisement can potentially get you in a lot of trouble and how to avoid this situation. In a politically correct America, this topic is more important than ever before.

Listen To Episode 14