People have been making big money with billboard signs for over half-a-century. Owning a billboard – in many cities and towns – is like a license to make money. This significant stream of income has been used to build empires as well as college funds and cash for luxuries. So why do billboards so regularly make money?

Billboard signs are pretty much the only form of advertising that does not have to provide content. So why is that a big deal? In this episode we discuss why having a captive audience is much more attractive than having to capture their attention. And much more profitable.

Throughout history, amazing things have happened from small acts that are repeated over the over. Giant buildings have been built one brick at a time, and the giant oak tree starts from just an acorn. In this same way, fortunes have been made from simple billboard signs.