Most people see a truck with an ad on it and think they've spotted a simple business, but they're usually watching a failing one. There is a massive disconnect between owning a vehicle with a sign and actually running a profitable mobile billboard operation. To make this work in today's economy, you have to move past the amateur mistakes and understand the specific logic that makes this niche lucrative.

When a billboard can’t be seen from the road, its importance to advertisers is diminished or even eliminated. Yet many billboards are blocked by objects that could, with the proper strategy, be eliminated. In this Billboard Mastery podcast we’re going to explore the options to remove obstructions.

A vacant billboard is not a “sell harder” problem. It is usually a “know your facts” problem. Before you quote a rate or start calling prospects, you need a clear read on what the sign can honestly deliver, and what the local market will actually pay.

At a time in which the stock market, bitcoin and precious metals are all horribly overvalued, there is one investment opportunity that offers stable cash flow with little management time. In this short video, Frank Rolfe gives you his thoughts on the top three reasons you should consider getting into the billboard business.

There is a time to talk and a time to listen – but there’s also a time to talk a little less. In this Billboard Mastery podcast we’re going to review when to hold back on talking and how to get straight to business in order to get deals closed.