The February 2024 Outdoor Billboard Investing Newsletter

Securing Long-Term Billboard Ground Leases: Strategies for Mutual Profit

In the evolving landscape of outdoor advertising, securing long-term ground leases for billboards remains a pivotal factor in ensuring the sustained profitability and value of billboard investments. Reflecting on successful strategies from the past, this article delves into contemporary methods to persuade landowners to commit to extended billboard ground leases, emphasizing mutual benefits and forward-thinking approaches.

Read More

Billboard Mastery Podcast: Episode 91 - How Small Is Too Small?

Most people think of billboards as being big, but sometimes they come in a smaller sizes. When buying or building a billboard, when do you hit a level in which the sign has no economic value? And how do you rent signs that are smaller than their competitors? In this Billboard Mastery podcast we’re going to explore how to apply science to the issue of smaller signs.

Listen To Episode 91

Engaging Advertisers Effectively: A Modern Guide to Selling Billboard Space

In today's competitive advertising landscape, understanding and aligning with your advertisers' goals is more crucial than ever. The key to successfully leasing billboard space is not just in presenting your offering but in speaking the language of profitability and value from the perspective of your clients. This mindset shift can significantly enhance your sales effectiveness and foster long-term client relationships.

Read More

Billboard Mastery Podcast: Episode 90 - How To Improve Your Expression Of Numbers

When you are trying to persuade someone, how you express numbers is an extremely important part of your success – and that’s particularly true in the billboard industry. In this Billboard Mastery podcast we’re going to review the importance of the optics of numbers and how to get what you want by manipulating them.

Listen To Episode 90

Strategizing Your Billboard Investment: A Modern Approach

Securing a legal spot for a billboard is just the first step in a nuanced process of deciding on the best size and type for your investment. The landscape of outdoor advertising has evolved, offering a diverse array of options to match every possible scenario. Here's how to navigate these choices effectively today.

Read More