The February 2020 Outdoor Billboard Investing Newsletter

The Worst Colors For A Billboard – And Why

There are so many colors in the spectrum, and only a few that never work on a billboard sign. Yet some advertisers still have not figured this out (as shown in the photo above). So what are the forbidden colors for a billboard and why?

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That’s No Way To Rent A Billboard!

Driving down the highway, you would think that the standard way to rent a vacant billboard is by putting your phone number on it, just like the sign shown above. The problem is that this is perhaps the worst way to rent the advertisement space. So what are better ways to rent a billboard?

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