There are many problems with America but one of the worst is the current environment concerning having an employee. At the same time the U.S. work ethic has evaporated, lawsuits regarding employees have increased by a thousand percent, and the drag on your net income from having employees around is hard to swallow when they are nothing but a source of trouble. One of the great attributes of the billboard industry is that it’s not really people reliant. So how can you own billboards and have no employees?

There is reasonable risk in owning billboards, and then there’s an insanely over-the-top risk that billboard owners sometimes engage in. When should you take these type of huge risks and what can you do to mitigate the downside? That’s the focus of this Billboard Mastery podcast.

Part of owning a billboard is renting the advertising space. Even thought you only typically do it once per year, there’s no question that ad revenue is the life’s blood of making money with your billboard. And one of the most important goals of any billboard owner is to find the right advertiser and keep them on the sign year after year. So how does that work?

In most states, you are not allowed to increase the sign face size – but what about reducing it? In this Billboard Mastery podcast, we’re going to review when it’s advantageous to reduce the size of a billboard and what the ramifications are. While bigger is normally better for billboards, there are certain moments when the reverse is true.