The August 2023 Outdoor Billboard Investing Newsletter

Thoughts On The "V" Billboard

In this short video Frank Rolfe gives his thoughts about the considerations when choosing a “V” billboard and the ramifications are of that choice.

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Billboard Mastery Podcast: Episode 79 - Keeping A Leash On Your Attorney

Sometimes you have to craft a custom agreement with the landowner. Or a new advertising lease. Or maybe you need some loan documents reviewed. In each case you hire an attorney and wait in terror for your bill to arrive. In this Billboard Mastery podcast we’re going to review some simple steps that allows you to stay in control of your legal cost.

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Billboard Mastery Podcast: Episode 78 - Understanding CPM

“CPM” stands for “cost-per-thousand” exposures. It’s an important metric that many advertisers use to evaluate different advertising options so it’s vital that you understand how it works – as well as the loopholes that nobody talks about. In this Billboard Mastery podcast we’re going to review how CPM is calculated and everything you need to know about it.

Listen To Episode 78