The August 2022 Outdoor Billboard Investing Newsletter

Billboard Mastery Podcast: Episode 55 - When A Landowner Goes Bankrupt

With rising interest rates, it’s becoming the perfect environment for landowners to start going bankrupt, as it’s harder to carry mortgages on raw land and it’s hard to cover mortgages on developed properties. In addition, it’s hard to sell land for new construction when people factor in the interest cost. So what happens when you have a billboard on a property that goes bankrupt, and what can you do to mitigate that risk? That’s the subject of this Billboard Mastery podcast.

Listen To Episode 55

How To Rent Billboards During Recessions

The U.S. economy is well known for its cycles, from boom to bust and back again. Two quarters of negative GDP growth is the definition of a recession, and America officially entered that zone just a few days ago. Having successfully guided 300 billboards through the horrific Texas depression of 1987 to 1991, I am pretty well qualified to talk about how to successfully rent billboards during recessions.

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Billboard Mastery Podcast: Episode 54 - All About Length of Lease

How short is too short and how long is too long? That’s a reasonable question for both potential billboard land owners as well as the billboard company itself. In this Billboard Mastery podcast we’re going to drill down on the importance of lease length in every billboard deal.

Listen To Episode 54