The U.S. economy seems to be slowing down, and even if it does not hit the "recession" threshold it’s important to understand what to do if it does. There is a strategy to renting billboards in tough times that revolves around certain advertisers and methods. In this Billboard Mastery podcast we’re going to explore successful "recession-resistant" marketers and how to attract them.

The "V" configuration in billboard design refers to the angle between two ad faces, enhancing visibility for oncoming traffic from multiple directions. This setup is particularly effective in areas where a straight-on view is limited, such as on curved roads or where obstructions exist.

The difference between big companies and small players is that one never sees the opportunity and the other takes advantage of every opening. Yet sometimes the small player can start to act like a big company and completely ruin their advantage. In this Billboard Mastery podcast we’re going to review how never to have a “big company” attitude.

In the realm of outdoor advertising, the visual appeal of billboard structures often takes a backseat. This oversight is puzzling, especially considering the meticulous attention early industry pioneers devoted to design details. Reviving this focus can significantly benefit relationships with property owners.

When I went to Stanford 45 years ago, the price-to-earnings ratio (also known as PE) of stocks was around 9. By the time I sold my billboard business and had money to invest outside of my company, the PE ratio was 18. That really didn't look at interesting to me, as it meant that the value of stocks had doubled without any increase in net income, and I viewed this as a speculative bubble. Of course, I was correct as the Dot.com bubble burst only a few years later in 2000. But that was chump change compared to today. Many investors don't realize that the current PE ratio of stocks is around 38. To put that in perspective, the PE ratio in 1920 – right before the Great Depression began – was lower than it is today, as was the PE ratio in 2007 before the Great Recession. The bottom line is that stocks have NEVER been more overvalued and that's even after the recent collapse in pricing. And one statistic that nobody ever wants to discuss is that the stock market did not go back to its 1965 pricing level until 1995 – that's 30 years of flat!

Sometimes – even at the last minute – a bank can suddenly change its mind and retract their offer to make a loan. What do you do then? In this Self-Storage University podcast we’re going to explore why this occurs and what the correct steps are to mitigate this potential event.