Are you a Landowner who needs
help negotiating a New or Existing Billboard Ground Lease to Maximize Your
Do you want to make sure that you are getting
a fair price on your Billboard Ground Rent?
Whether you are:
Building a billboard on
Renegotiating a billboard
lease on your property
Managing a property where
a billboard is being built
Just curious if you have
a good deal
OutdoorBillboard.com has two options for you to
become educated on the whole billboard ground rent and lease negotiation
I would like to take this opportunity to express my appreciation
for all the billboard related information you have on the
website www.outdoorbillboard.com and for the book you published,
“Billboard Lease Negotiations.” I found this information very
useful after I was contacted by a billboard company about
placing a sign on my property.
My initial research began with looking for information on
billboard leases that would help protect the landowner. I soon
found out not much advice has been written from the landowner’s
perspective. Then I thought maybe it was best to just contact an
attorney to address my questions. I called around to many law
offices and realized it was difficult to locate someone that
specialized in billboard issues.
I was determined to educate myself before I signed the lease and
it was at this point I found your website. I was amazed at all
the information available. Your materials helped me to discover
all of the necessary elements that need to be included in a
long-term ground lease in order to protect myself, the
landowner. Outdoorbillboard.com provided a one-stop shop for
everything billboard related. I especially found the articles
and newsletters that you wrote to be informative, and they
provided insight into how the billboard industry really
When I learned that you had written a book, “Billboard Lease
Negotiations,” I decided to purchase it. This book has been the
best investment I have made in this entire learning process
saving me thousands of dollars per year on just one suggested
lease clause alone. This publication has provided me with a
hands-on approach for items a billboard landowner should
consider when leasing land for a sign. I would have never
thought of many of the items that you highlight, yet they are
critical concepts and clauses that must be considered before
signing a lease.
So in the end, I took all the information I learned from you and
hired an attorney to implement these concepts into the actual
lease. What I ended up with was a solid document that was fair
and equal, yet protected me as the landowner from several
important considerations that without your assistance I would
have never known to ask for. The billboard company, who admitted
their lease was very one sided, seemed shocked that I uncovered
as many loopholes as I did. Without your help, that would not
have been possible. The bottom line is if you don’t negotiate to
include certain things in the lease that may be beneficial to
you as the landowner, things that you have every right to ask
for, most billboard companies will not voluntarily offer the
information. I have the original version of the lease that
So Frank, with all of your help and suggestions, the insider
secrets to the billboard industry are now exposed. I can not
agree you more than with a quote from your book that this really
is, “The book your billboard company does not want you to read!”
Thanks - Gil
I purchased your book by Frank Rolf "Billboard Lease
Negotiations". My negotiations with the large
Billboard Company (name withheld) took four months but
finally came to fruition. The information in the
book and the sage advise of Frank Rolf were integral
to our success. While the outcome may not be much
by some standards we are content we inked a good
We will receive $750,000.00 over 20 years with a 20%
increase when the south face is remodeled. That
would then be $900,000.00 over twenty years. In
addition we will receive our payments annually in
advance. For 2 square feet of space….There was
no change in the original contract and we did not make
We also negotiated directly with the Senior Vice
President of the large Outdoor Company who is
responsible for real estate in North America.
If would like any additional information or lessons
learned please let me know.
Regards to you and Frank
The new ebook from OutdoorBillboard.com will
take you through the entire process of negotiating your lease with the
Written from the Landowner's point of view!
This is the book your billboard company does
not want you to read!
Here is a sample of what is covered in this new
Market Dynamics and What
Creates Value with Billboards
Where to Start in the
Gathering Data (rates,
comps, laws, structure size, occupancy, traffic counts)
Understanding the Ground
Rent Formula from the Billboard Company Point of View
Putting it all Together
Understanding Lease Terms
and How to Protect your Interests
Lease Length, Sign
Removal, Termination, Options, Ad Content
Understanding and Mitigating
Removal of Billboards,
Damage and Liability, Lighting, Noise, and other problems.
While this ebook will not be
popular with the billboard companies, it fits into our goal with this
website which is to be the ultimate source of information for the Outdoor
Advertising Industry. Landowners with billboards on their property are
part of the billboard industry and need to be educated as does an employee
of a large billboard company.
This new ebook is available for
a limited time for a price of $49.95.
To my knowledge this is the only
book of its kind and while it is just under 50 pages, the information
presented will pay for itself many times over or at least give you a piece
of mind that your billboard lease is reasonable.
Purchase the Billboard Ground Rent Negotiation Book Now!
Combine the Ebook described above with our
Ground Rent Analysis Service. This is the only tool of its type on
the market to get an informed opinion on the appropriate ground rent at a
specific location. We form our opinion through the following process:
Obtain market comps on
Research the attractiveness
and value of the location
Create a range, based on our
experience, of what a billboard company would pay for that location.
While our final opinion is just
that -- an opinion -- it has proven to be very reliable by our clients as a
precursor to real value.
And the cost of this service
which includes the ebook is only $199.00. For some clients, we have
made them more than 120 times our fee over the span of the lease. In
other cases, where the current ground rent is correct, it's a small price to
pay for your piece of mind.
Here's what some of our clients
have said about this service:
"Thank you for
analyzing my billboard income. Now I know how much to ask
for on my renewal next year."
Tom S., Iowa
"Because of your
research and advice, I was able to increase my monthly billboard
check by 300%. You guys are amazing!"
David G., Missouri
We offer the only service of
this kind on the market today and we back it with our 100% money back
Signup Now for the Billboard Ground Rent Analysis Service with a Copy of the