# Outdoor Billboard University

> Education on outdoor billboard investing: how to find locations, get permits, build, buy, rent and sell billboard signs. Articles, videos, audio lessons, the Billboard Mastery podcast, books and a Boot Camp.

Instructor Frank Rolfe was the largest private owner of billboards in Dallas/Ft. Worth before selling his portfolio to Universal Outdoor, which later became Clear Channel Outdoor. Sister sites cover related asset classes: [Mobile Home University](https://www.mobilehomeuniversity.com/), [RV Park University](https://www.rvparkuniversity.com/), [Self Storage University](https://www.selfstoragesuniversity.com/), [CRE University](https://www.creuniversity.com/).

## Start Here

- [About Outdoor Billboard University](https://www.obuniversity.com/about-us.php)
- [Article library](https://www.obuniversity.com/articles/)
- [Billboard Mastery podcast](https://www.obuniversity.com/billboard-mastery/)
- [Books and courses — with a 90-day money-back guarantee](https://www.obuniversity.com/outdoor-billboard-investing-books-and-courses.php)
- [Outdoor Billboard Investment Boot Camp](https://www.obuniversity.com/billboard-investment-books-and-courses/outdoor-billboard-investment-boot-camp.php)
- [Big Bucks from Big Signs (book)](https://www.obuniversity.com/billboard-investment-books-and-courses/big-bucks-from-big-signs.php)
- [Newsletter archive](https://www.obuniversity.com/outdoor-billboard-investing-newsletters.php)
- [XML sitemap (complete URL list, refreshed daily)](https://www.obuniversity.com/sitemap.xml)

## Articles (140)

- [How to Choose the Right Lighting Plan for a Billboard](https://www.obuniversity.com/articles/how-to-choose-the-right-lighting-plan-for-a-billboard)
- [Money To Be Made In The Easiest Manner](https://www.obuniversity.com/articles/money-to-be-made-in-the-easiest-manner)
- [What Antique Signs Still Teach Us About Great Billboard Design](https://www.obuniversity.com/articles/what-antique-signs-still-teach-us-about-great-billboard-design)
- [How to Build a Stronger Billboard Ground Lease](https://www.obuniversity.com/articles/how-to-build-a-stronger-billboard-ground-lease)
- [Indoor Advertising Is Still A Billboard Business](https://www.obuniversity.com/articles/indoor-advertising-is-still-a-billboard-business)
- [What a Billboard’s Structure Can Tell You About Its Age](https://www.obuniversity.com/articles/what-a-billboards-structure-can-tell-you-about-its-age)
- [What Old Roadside Advertising Can Teach Billboard Investors](https://www.obuniversity.com/articles/what-old-roadside-advertising-can-teach-billboard-investors)
- [Wallscapes Are Still One Of The Best Deals In Billboards](https://www.obuniversity.com/articles/wallscapes-are-still-one-of-the-best-deals-in-billboards)
- [What Billboard Investors Need To Know About Railroad Ground Leases](https://www.obuniversity.com/articles/what-billboard-investors-need-to-know-about-railroad-ground-leases)
- [How To Get Billboard Height Right Before You Build](https://www.obuniversity.com/articles/how-to-get-billboard-height-right-before-you-build)
- [Are 3D Billboard Designs Still Worth It in 2026?](https://www.obuniversity.com/articles/are-3d-billboard-designs-still-worth-it-in-2026)
- [Is That Blank Billboard Worth a Look?](https://www.obuniversity.com/articles/is-that-blank-billboard-worth-a-look)
- [Why Shared Billboard Ads Make Sense](https://www.obuniversity.com/articles/why-shared-billboard-ads-make-sense)
- [When the Image Does the Selling: A 2026 Blueprint for Billboard Ads](https://www.obuniversity.com/articles/when-the-image-does-the-selling-a-2026-blueprint-for-billboard-ads)
- [The Mobile Loophole: Profiting from High-Traffic Transit Advertising](https://www.obuniversity.com/articles/the-mobile-loophole-profiting-from-high-traffic-transit-advertising)
- [How to Rent a Vacant Billboard: The 5 Data Checks That Matter](https://www.obuniversity.com/articles/how-to-rent-a-vacant-billboard-the-5-data-checks-that-matter)
- [Billboards Got Better (And Most Investors Haven’t Noticed Yet)](https://www.obuniversity.com/articles/billboards-got-better-and-most-investors-havent-noticed-yet)
- [How to Get Billboard Variances Approved by City Councils](https://www.obuniversity.com/articles/how-to-get-billboard-variances-approved-by-city-councils)
- [Getting There First: How Billboard Investors Spot Growth Before Everyone Else](https://www.obuniversity.com/articles/getting-there-first-how-billboard-investors-spot-growth-before-everyone-else)
- [Why Smart Billboard Art Matters and How to Do It Right](https://www.obuniversity.com/articles/why-smart-billboard-art-matters-and-how-to-do-it-right)
- [How Practice Sharpens Your Skill in Finding Billboard Sites](https://www.obuniversity.com/articles/how-practice-sharpens-your-skill-in-finding-billboard-sites)
- [When a Billboard Becomes Invisible: How Distance from the Road Impacts Its Value](https://www.obuniversity.com/articles/when-a-billboard-becomes-invisible-how-distance-from-the-road-impacts-its-value)
- [Negotiating Billboard Ground Leases the Right Way](https://www.obuniversity.com/articles/negotiating-billboard-ground-leases-the-right-way)
- [Reviving Abandoned Billboards: Turning Neglected Structures into Profitable Assets](https://www.obuniversity.com/articles/reviving-abandoned-billboards-turning-neglected-structures-into-profitable-assets)
- [Why Billboards Still Offer One of the Most Straightforward Paths to Profitable Investment](https://www.obuniversity.com/articles/why-billboards-still-offer-one-of-the-most-straightforward-paths-to-profitable-investment)
- [Why "Free" Public Service Billboards Aren't What They Seem—and What You Can Do Instead](https://www.obuniversity.com/articles/why-free-public-service-billboards-arent-what-they-seem-and-what-you-can-do-instead)
- [How a Single Pole Reshaped Billboard Advertising](https://www.obuniversity.com/articles/how-a-single-pole-reshaped-billboard-advertising)
- [What Really Drives Billboard Value? It's Not Just About the Cars Passing By](https://www.obuniversity.com/articles/what-really-drives-billboard-value-its-not-just-about-the-cars-passing-by)
- [Why Digital Billboards Aren’t Always a Bright Idea](https://www.obuniversity.com/articles/why-digital-billboards-arent-always-a-bright-idea)
- [Achieving Top Dollar When Selling Your Billboard](https://www.obuniversity.com/articles/achieving-top-dollar-when-selling-your-billboard)
- [How Billboards Can Fund Your Retirement Without the Million-Dollar Nest Egg](https://www.obuniversity.com/articles/how-billboards-can-fund-your-retirement-without-the-million-dollar-nest-egg)
- [Maximizing Billboard Impact: Proven Strategies for Filling Vacant Ad Spaces in 2025](https://www.obuniversity.com/articles/maximizing-billboard-impact-proven-strategies-for-filling-vacant-ad-spaces-in-2025)
- [Illuminating Success: A Contemporary Guide to Billboard Lighting for Aspiring Investors](https://www.obuniversity.com/articles/illuminating-success-a-contemporary-guide-to-billboard-lighting-for-aspiring-investors)
- [Maximizing Billboard Visibility: Strategic Considerations for Optimal "V" Configurations](https://www.obuniversity.com/articles/maximizing-billboard-visibility-strategic-considerations-for-optimal-v-configurations)
- [Enhancing Billboard Structures to Satisfy Property Owners](https://www.obuniversity.com/articles/enhancing-billboard-structures-to-satisfy-property-owners)
- [Time To Look At "Alternative Investing" Again](https://www.obuniversity.com/articles/time-to-look-at-alternative-investing-again-bbu)
- [How to Spot Problems and Secure Profits](https://www.obuniversity.com/articles/how-to-spot-problems-and-secure-profits)
- [Why Are Billboards Rectangular? The Logic Behind Standardization](https://www.obuniversity.com/articles/why-are-billboards-rectangular-the-logic-behind-standardization)
- [The Impact of Consecutive Billboard Advertising](https://www.obuniversity.com/articles/the-impact-of-consecutive-billboard-advertising)
- [Why Mobile Billboards Fall Short: The Hidden Flaws of a Moving Ad Space](https://www.obuniversity.com/articles/why-mobile-billboards-fall-short-the-hidden-flaws-of-a-moving-ad-space)
- [Why "Exit Now" Is the Most Powerful Billboard Message](https://www.obuniversity.com/articles/why-exit-now-is-the-most-powerful-billboard-message)
- [A Fresh Look at Unconventional Billboards and Their Underlying Signals](https://www.obuniversity.com/articles/a-fresh-look-at-unconventional-billboards-and-their-underlying-signals)
- [Trees and Billboards: Navigating the Challenges](https://www.obuniversity.com/articles/trees-and-billboards-navigating-the-challenges)
- [The Pros and Cons of Building a "V" Billboard: When Is It Worth It?](https://www.obuniversity.com/articles/the-pros-and-cons-of-building-a-v-billboard-when-is-it-worth-it)
- [Charting Your Own Path: Why Independent Thinkers Thrive in Billboard Investing](https://www.obuniversity.com/articles/charting-your-own-path-why-independent-thinkers-thrive-in-billboard-investing)
- [Wallscapes: The Hidden Gem of Billboard Advertising Returns](https://www.obuniversity.com/articles/wallscapes-the-hidden-gem-of-billboard-advertising-returns)
- [The Profit Potential of Wooden Billboards: Simple Design, Exceptional Returns](https://www.obuniversity.com/articles/the-profit-potential-of-wooden-billboards-simple-design-exceptional-returns)
- [Navigating Multi-State Billboard Investments: A Practical Guide to Expanding Your Territory](https://www.obuniversity.com/articles/navigating-multi-state-billboard-investments-a-practical-guide-to-expanding-your-territory)
- [Why Billboards Should Be Viewed as Revenue Generators, Not Expenses](https://www.obuniversity.com/articles/why-billboards-should-be-viewed-as-revenue-generators-not-expenses)
- [Billboard Placement Revisited: Why the “S-S-S” Method Still Works in 2024](https://www.obuniversity.com/articles/billboard-placement-revisited-why-the-s-s-s-method-still-works-in-2024)
- [Rebuilding From Scratch: Why Wooden Billboards Are Still the Best Investment Today](https://www.obuniversity.com/articles/rebuilding-from-scratch-why-wooden-billboards-are-still-the-best-investment-today)
- [The Power of Creative Engagement in Billboard Sales](https://www.obuniversity.com/articles/the-power-of-creative-engagement-in-billboard-sales)
- [Why Investing in Billboards Can Outshine Traditional Savings](https://www.obuniversity.com/articles/why-investing-in-billboards-can-outshine-traditional-savings)
- [Maximizing Billboard Visibility: Dealing with Short Reads](https://www.obuniversity.com/articles/maximizing-billboard-visibility-dealing-with-short-reads)
- [Why Local Advertisers Outshine National Ones for Billboard Advertising](https://www.obuniversity.com/articles/why-local-advertisers-outshine-national-ones-for-billboard-advertising)
- [Unlocking the Hidden Potential of Local Advertisers for Your Billboards](https://www.obuniversity.com/articles/unlocking-the-hidden-potential-of-local-advertisers-for-your-billboards)
- [Finding Funds for Your Billboard: A Practical Guide](https://www.obuniversity.com/articles/finding-funds-for-your-billboard-a-practical-guide)
- [Transforming Neglected Billboards into Profitable Assets](https://www.obuniversity.com/articles/transforming-neglected-billboards-into-profitable-assets)
- [Effective Strategies for Collecting Payments from Advertisers](https://www.obuniversity.com/articles/effective-strategies-for-collecting-payments-from-advertisers)
- [Crafting Cost-Effective "Combo" Ads for Modern Billboards](https://www.obuniversity.com/articles/crafting-cost-effective-combo-ads-for-modern-billboards)
- [The Art of Naming Your Billboard Business: A Marquee Decision](https://www.obuniversity.com/articles/the-art-of-naming-your-billboard-business-a-marquee-decision)
- [Essential Principles for Crafting Impactful Billboard Designs in 2024](https://www.obuniversity.com/articles/essential-principles-for-crafting-impactful-billboard-designs-in-2024)
- [Securing Long-Term Billboard Ground Leases: Strategies for Mutual Profit](https://www.obuniversity.com/articles/securing-long-term-billboard-ground-leases-strategies-for-mutual-profit)
- [Engaging Advertisers Effectively: A Modern Guide to Selling Billboard Space](https://www.obuniversity.com/articles/engaging-advertisers-effectively-a-modern-guide-to-selling-billboard-space)
- [Strategizing Your Billboard Investment: A Modern Approach](https://www.obuniversity.com/articles/strategizing-your-billboard-investment-a-modern-approach)
- [Why Billboards Do Fine In Recessions](https://www.obuniversity.com/articles/why-billboards-do-fine-in-recessions)
- [Decoding the Secrets of Unusual Billboard Structures](https://www.obuniversity.com/articles/decoding-the-secrets-of-unusual-billboard-structures)
- [The Hidden Pitfalls of Mobile Billboard Advertising: Why Traditional Billboards Still Rule](https://www.obuniversity.com/articles/the-hidden-pitfalls-of-mobile-billboard-advertising-why-traditional-billboards-still-rule)
- [Mastering the Art of Billboard Rental: Sealing the Deal through Creative Engagement](https://www.obuniversity.com/articles/mastering-the-art-of-billboard-rental-sealing-the-deal-through-creative-engagement)
- [Capitalizing on Current Opportunities in the Billboard Advertising Industry](https://www.obuniversity.com/articles/capitalizing-on-current-opportunities-in-the-billboard-advertising-industry)
- [Evaluating the Pros and Cons of Building Stack Billboard Units](https://www.obuniversity.com/articles/evaluating-the-pros-and-cons-of-building-stack-billboard-units)
- [Billboard Blueprint: Your Guide to Funding Your Next Big Idea](https://www.obuniversity.com/articles/billboard-blueprint-your-guide-to-funding-your-next-big-idea)
- [Why Are They Called “Billboards”?](https://www.obuniversity.com/articles/why-are-they-called-billboards)
- [Billboards Offer The New American Dream: Having No Employees](https://www.obuniversity.com/articles/billboards-offer-the-new-american-dream-having-no-employees)
- [The Importance of Advertiser Renewal](https://www.obuniversity.com/articles/the-importance-of-advertiser-renewal)
- [How Tall Should You Build A Billboard?](https://www.obuniversity.com/articles/how-tall-should-you-build-a-billboard)
- [Don’t Be A Billboard Pioneer](https://www.obuniversity.com/articles/dont-be-a-billboard-pioneer)
- [How I Made $20,000 Per Year On A $5,000 Billboard Investment](https://www.obuniversity.com/articles/how-i-made-20000-per-year-on-a-5000-billboard-investment)
- [How To Rent Billboards During Recessions](https://www.obuniversity.com/articles/how-to-rent-billboards-during-recessions)
- [I Challenge You To Find A Higher Yielding Investment Of $5,000 Than A Billboard](https://www.obuniversity.com/articles/i-challenge-you-to-find-a-higher-yielding-investment-of-dollar-5000-than-a-billboard)
- [Sizing Up City Billboard Ordinances Fast](https://www.obuniversity.com/articles/sizing-up-city-billboard-ordinances-fast)
- [Is 2022 The Start Of Your “Billboard” Financial Independence?](https://www.obuniversity.com/articles/is-2022-the-start-of-your-billboard-financial-independence)
- [Sign of the Times: How Billboards Remain Ageless](https://www.obuniversity.com/articles/sign-of-the-times-how-billboards-remain-ageless)
- [Use Billboards To Give Yourself Some Financial Security](https://www.obuniversity.com/articles/use-billboards-to-give-yourself-some-financial-security)
- [The Tougher The Billboard Laws The Better](https://www.obuniversity.com/articles/the-tougher-the-billboard-laws-the-better)
- [A World Beyond: Building Billboards Outside The Norm](https://www.obuniversity.com/articles/a-world-beyond-building-billboards-outside-the-norm)
- [A Basic Primer Regarding Lighting Billboard Signs](https://www.obuniversity.com/articles/a-basic-primer-regarding-lighting-billboard-signs)
- [How To Rent The “Impossible” Billboard](https://www.obuniversity.com/articles/how-to-rent-the-impossible-billboard)
- [Billboard Rents Are Elastic And You Need To Stay Prepared](https://www.obuniversity.com/articles/billboard-rents-are-elastic-and-you-need-to-stay-prepared)
- [The Simple Science Of Making Money With Billboard Signs](https://www.obuniversity.com/articles/the-simple-science-of-making-money-with-billboard-signs)
- [Billboards Are Like Riding A Bicycle – Only More Profitable](https://www.obuniversity.com/articles/billboards-are-like-riding-a-bicycle-only-more-profitable)
- [How To Screw Up A Billboard Investment](https://www.obuniversity.com/articles/how-to-screw-up-a-billboard-investment)
- [How To Explain To A Property Owner Why A Billboard Lease Is So Long In Length](https://www.obuniversity.com/articles/how-to-explain-to-a-property-owner-why-a-billboard-lease-is-so-long-in-length)
- [Industry Analyst Sees Large Increase In Billboard Revenues In 2021](https://www.obuniversity.com/articles/industry-analyst-sees-large-increase-in-billboard-revenues-in-2021)
- [Tips On Renewing Your Billboard Lease](https://www.obuniversity.com/articles/tips-on-renewing-your-billboard-lease)
- [The Lazy Person’s Guide To Watching Over Your Signs](https://www.obuniversity.com/articles/the-lazy-persons-guide-to-watching-over-your-signs)
- [For Best Results, Work Backwards To Build Your Billboard Portfolio](https://www.obuniversity.com/articles/for-best-results-work-backwards-to-build-your-billboard-portfolio)
- [Why Billboards Won’t Interfere With Your Day Job](https://www.obuniversity.com/articles/why-billboards-wont-interfere-with-your-day-job)
- [The Dangers Of Political Advertisements](https://www.obuniversity.com/articles/the-dangers-of-political-advertisements)
- [Some Thoughts About Our Outdoor Billboard Course](https://www.obuniversity.com/articles/some-thoughts-about-our-outdoor-billboard-course)
- [Can An Advertiser Rent A Sign Going The Wrong Way? Or 100 Miles Away?](https://www.obuniversity.com/articles/can-an-advertiser-rent-a-sign-going-the-wrong-way-or-100-miles-away)
- [Billboards: It All Adds Up](https://www.obuniversity.com/articles/billboards-it-all-adds-up)
- [Why Most Advertisers Don’t Use Their Billboard Effectively – And How To Fix That](https://www.obuniversity.com/articles/why-most-advertisers-dont-use-their-billboard-effectively-and-how-to-fix-that)
- [Some Rarely Discussed Ways To Rent A Billboard](https://www.obuniversity.com/articles/some-rarely-discussed-ways-to-rent-a-billboard)
- [Tips On Buying Billboards During Recessions](https://www.obuniversity.com/articles/tips-on-buying-billboards-during-recessions)
- [$3,000 Of Lumber = A Lifetime Of Income](https://www.obuniversity.com/articles/dollar3000-of-lumber-a-lifetime-of-income)
- [Don’t Be Afraid To Close That Billboard Deal: And Some Helpful Hints To Do So](https://www.obuniversity.com/articles/dont-be-afraid-to-close-that-billboard-deal-and-some-helpful-hints-to-do-so)
- [How Covid-19 Makes Rural Billboards More Valuable](https://www.obuniversity.com/articles/how-covid-19-makes-rural-billboards-more-valuable)
- [Why Led Is A Risky Way To Make Money In Billboard Investing](https://www.obuniversity.com/articles/why-led-is-a-risky-way-to-make-money-in-billboard-investing)
- [Why Is McDonald's America's #1 Billboard User?](https://www.obuniversity.com/articles/why-is-mcdonalds-americas-1-billboard-user)
- [Stacked Signs: A Primer](https://www.obuniversity.com/articles/stacked-signs-a-primer)
- [The Basics Of Winning At The Billboard Game](https://www.obuniversity.com/articles/the-basics-of-winning-at-the-billboard-game)
- [The Dangers Of Digital](https://www.obuniversity.com/articles/the-dangers-of-digital)
- [Hidden Billboard Acquisition Opportunities](https://www.obuniversity.com/articles/hidden-billboard-acquisition-opportunities)
- [Why Even Build A Billboard Out Of I-Beams?](https://www.obuniversity.com/articles/why-even-build-a-billboard-out-of-i-beams)
- [How To Price A Ground Lease And Permit Assignment](https://www.obuniversity.com/articles/how-to-price-a-ground-lease-and-permit-assignment)
- [Bonding And Billboards](https://www.obuniversity.com/articles/bonding-and-billboards)
- [Competing With Logo Signs: A Primer](https://www.obuniversity.com/articles/competing-with-logo-signs-a-primer)
- [The Worst Colors For A Billboard – And Why](https://www.obuniversity.com/articles/the-worst-colors-for-a-billboard-and-why)
- [That’s No Way To Rent A Billboard!](https://www.obuniversity.com/articles/thats-no-way-to-rent-a-billboard)
- [Experimental Billboard Structure Concepts](https://www.obuniversity.com/articles/experimental-billboard-structure-concepts)
- [Why Billboards Have The Highest Rates Of Return Of Any Real Estate Sector](https://www.obuniversity.com/articles/why-billboards-have-the-highest-rates-of-return-of-any-real-estate-sector)
- [How To Buy An Outdoor Billboard](https://www.obuniversity.com/articles/how-to-buy-an-outdoor-billboard)
- [How To Determine What It Costs To Build An Outdoor Billboard Sign](https://www.obuniversity.com/articles/how-to-determine-what-it-costs-to-build-an-outdoor-billboard-sign)
- [How To Build Your Retirement With A Pile Of Wood](https://www.obuniversity.com/articles/how-to-build-your-retirement-with-a-pile-of-wood)
- [4 Things The Landowner Needs In A Billboard Ground Lease](https://www.obuniversity.com/articles/4-things-the-landowner-needs-in-a-billboard-ground-lease)
- [How I Made A Million Dollars In The Outdoor Billboard Business](https://www.obuniversity.com/articles/how-i-made-a-million-dollars-in-the-outdoor-billboard-business)
- [How To Get What You Want At City Hall](https://www.obuniversity.com/articles/how-to-get-what-you-want-at-city-hall)
- [Why A Small Investment In Billboards Is The Best Investment That You Can Make](https://www.obuniversity.com/articles/why-a-small-investment-in-billboards-is-the-best-investment-that-you-can-make)
- [What To Do When Your Billboard Is Damaged In A Storm](https://www.obuniversity.com/articles/what-to-do-when-your-billboard-is-damaged-in-a-storm)
- [How To Make Sure The Billboard You Are Buying Is Legal](https://www.obuniversity.com/articles/how-to-make-sure-the-billboard-you-are-buying-is-legal)
- [How To Find A New Billboard Location In One Afternoon](https://www.obuniversity.com/articles/how-to-find-a-new-billboard-location-in-one-afternoon)
- [The Anatomy Of A Billboard Structure](https://www.obuniversity.com/articles/the-anatomy-of-a-billboard-structure)
- [The Incorrect Assumption On Billboard Height](https://www.obuniversity.com/articles/the-incorrect-assumption-on-billboard-height)
- [The Truth About Monopole Foundations](https://www.obuniversity.com/articles/the-truth-about-monopole-foundations)
- [How To Create Winning Billboard Artwork](https://www.obuniversity.com/articles/how-to-create-winning-billboard-artwork)
- [When Dealing with Obstructions, Better Now than Later](https://www.obuniversity.com/articles/when-dealing-with-obstructions-better-now-than-later)
- [How To Rent The Impossible Billboard That Nobody Wants](https://www.obuniversity.com/articles/how-to-rent-the-impossible-billboard-that-nobody-wants)
- [How To Build A Billboard The Correct Way](https://www.obuniversity.com/articles/how-to-build-a-billboard-the-correct-way)
- [Renting the Ad Space on a Left-Hand Read](https://www.obuniversity.com/articles/renting-the-ad-space-on-a-left-hand-read)

## Billboard Mastery Podcast Episodes (150)

- [All About Access](https://www.obuniversity.com/billboard-mastery/all-about-access)
- [All About Roof Mounts](https://www.obuniversity.com/billboard-mastery/all-about-roof-mounts)
- [Lessons Learned From Digging Holes](https://www.obuniversity.com/billboard-mastery/lessons-learned-from-digging-holes)
- [The Key To A Good Ground Lease Is What Happens](https://www.obuniversity.com/billboard-mastery/the-key-to-a-good-ground-lease-is-what-happens)
- [All About All-Night Lighting](https://www.obuniversity.com/billboard-mastery/all-about-all-night-lighting)
- [How To Operate With Maximum Efficiency](https://www.obuniversity.com/billboard-mastery/how-to-operate-with-maximum-efficiency)
- [All About Tiny Signs](https://www.obuniversity.com/billboard-mastery/all-about-tiny-signs)
- [What To Do When New Billboard Construction Is Banned](https://www.obuniversity.com/billboard-mastery/what-to-do-when-new-billboard-construction-is-banned)
- [Playing With Numbers](https://www.obuniversity.com/billboard-mastery/playing-with-numbers)
- [All About Offsets](https://www.obuniversity.com/billboard-mastery/all-about-offsets)
- [The Implications Of The Sale Of Clear Channel](https://www.obuniversity.com/billboard-mastery/the-implications-of-the-sale-of-clear-channel)
- [The Dangers Of Guessing](https://www.obuniversity.com/billboard-mastery/the-dangers-of-guessing)
- [Things You Should Never Try To Do Yourself](https://www.obuniversity.com/billboard-mastery/things-you-should-never-try-to-do-yourself)
- [Tough Negotiators](https://www.obuniversity.com/billboard-mastery/tough-negotiators)
- [How To Remove Obstructions](https://www.obuniversity.com/billboard-mastery/how-to-remove-obstructions)
- [The Dangers Of Talking Too Much](https://www.obuniversity.com/billboard-mastery/the-dangers-of-talking-too-much)
- [Why Signs Are As Close To "Mailbox Money" As You'll Ever Find](https://www.obuniversity.com/billboard-mastery/why-signs-are-as-close-to-mailbox-money-as-you-ll-ever-find)
- [The Good And Bad Of "Cigar-Butt" Signs](https://www.obuniversity.com/billboard-mastery/the-good-and-bad-of-cigar-butt-signs)
- [The Importance Of Staying The Course](https://www.obuniversity.com/billboard-mastery/the-importance-of-staying-the-course)
- [How To Ask For A Bank Loan](https://www.obuniversity.com/billboard-mastery/how-to-ask-for-a-bank-loan)
- [Things Business Books Won’t Teach You](https://www.obuniversity.com/billboard-mastery/things-business-books-won-t-teach-you)
- [The Billboard Owner's Lifestyle](https://www.obuniversity.com/billboard-mastery/the-billboard-owners-lifestyle)
- [The Laws Of Negotiation](https://www.obuniversity.com/billboard-mastery/the-laws-of-negotiation)
- [Tricks To Stay Out Of Harm's Way](https://www.obuniversity.com/billboard-mastery/tricks-to-stay-out-of-harms-way)
- [Why I Drop A Dime Down Every Hole](https://www.obuniversity.com/billboard-mastery/why-i-drop-a-dime-down-every-hole)
- [When To Be Loose – And When To Be Tight – In Documents](https://www.obuniversity.com/billboard-mastery/when-to-be-loose-and-when-to-be-tight-in-documents)
- [What You Want To See In A Location](https://www.obuniversity.com/billboard-mastery/what-you-want-to-see-in-a-location)
- [Where The Industry Went Wrong](https://www.obuniversity.com/billboard-mastery/where-the-industry-went-wrong)
- [All About Three-Dimensional Ads](https://www.obuniversity.com/billboard-mastery/all-about-three-dimensional-ads)
- [All About Bartering](https://www.obuniversity.com/billboard-mastery/all-about-bartering)
- [Lessons Learned On Lights](https://www.obuniversity.com/billboard-mastery/lessons-learned-on-lights)
- [Steel Vs. Wood](https://www.obuniversity.com/billboard-mastery/steel-vs-wood)
- [Why I Love Recessions](https://www.obuniversity.com/billboard-mastery/why-i-love-recessions)
- [Recession-Resistant Advertisers](https://www.obuniversity.com/billboard-mastery/recession-resistant-advertisers)
- [Don’t Get Complacent](https://www.obuniversity.com/billboard-mastery/don-t-get-complacent)
- [Surviving Banking Reversals](https://www.obuniversity.com/billboard-mastery/surviving-banking-reversals)
- [How To Get A Wallscape](https://www.obuniversity.com/billboard-mastery/how-to-get-a-wallscape)
- [The Science Of Color](https://www.obuniversity.com/billboard-mastery/the-science-of-color)
- [It’s Too Big To Guess](https://www.obuniversity.com/billboard-mastery/its-too-big-to-guess)
- [The Potential In Exurban And Supercommuter Markets](https://www.obuniversity.com/billboard-mastery/the-potential-in-exurban-and-supercommuter-markets)
- [Has The Tide Turned?](https://www.obuniversity.com/billboard-mastery/has-the-tide-turned)
- [How Honesty Is A Strong Negotiating Tool](https://www.obuniversity.com/billboard-mastery/how-honesty-is-a-strong-negotiating-tool)
- [Tips On How To Set Property Owner Compensation](https://www.obuniversity.com/billboard-mastery/tips-on-how-to-set-property-owner-compensation)
- [Strategies To Own The Land Under Your Sign](https://www.obuniversity.com/billboard-mastery/strategies-to-own-the-land-under-your-sign)
- [Thoughts On "Founder Mode"](https://www.obuniversity.com/billboard-mastery/thoughts-on-founder-mode)
- [Two Important Ways To Protect Your Ground Lease](https://www.obuniversity.com/billboard-mastery/two-important-ways-to-protect-your-ground-lease)
- [Your Best-odds Advertiser List](https://www.obuniversity.com/billboard-mastery/your-best-odds-advertiser-list)
- [What Would “Chainsaw Al” Say?](https://www.obuniversity.com/billboard-mastery/what-would-chainsaw-al-say)
- [What Happens When A Property Owner Says No](https://www.obuniversity.com/billboard-mastery/what-happens-when-a-property-owner-says-no)
- [How Advertisers Have Changed Yet Remained The Same](https://www.obuniversity.com/billboard-mastery/how-advertisers-have-changed-yet-remained-the-same)
- [Methods To Weather The Storm](https://www.obuniversity.com/billboard-mastery/methods-to-weather-the-storm)
- [Why All Good Leases Have No Official End Date](https://www.obuniversity.com/billboard-mastery/why-all-good-leases-have-no-official-end-date)
- [Out-of-home Is More Than Just Highway Signs](https://www.obuniversity.com/billboard-mastery/out-of-home-is-more-than-just-highway-signs)
- [All About Typestyles](https://www.obuniversity.com/billboard-mastery/all-about-typestyles)
- [Revisiting Combo Signs](https://www.obuniversity.com/billboard-mastery/revisiting-combo-signs)
- [How To Be Inclusive In Negotiating With The Property Owner](https://www.obuniversity.com/billboard-mastery/how-to-be-inclusive-in-negotiating-with-the-property-owner)
- [The Science Of Fixing Obstructions](https://www.obuniversity.com/billboard-mastery/the-science-of-fixing-obstructions)
- [Making Billboards Blend In With Their Environment](https://www.obuniversity.com/billboard-mastery/making-billboards-blend-in-with-their-environment)
- [Why Signs Aren’t On Roofs Anymore](https://www.obuniversity.com/billboard-mastery/why-signs-aren-t-on-roofs-anymore)
- [How Small Is Too Small?](https://www.obuniversity.com/billboard-mastery/how-small-is-too-small)
- [How To Improve Your Expression Of Numbers](https://www.obuniversity.com/billboard-mastery/how-to-improve-your-expression-of-numbers)
- [All About Saving Gas](https://www.obuniversity.com/billboard-mastery/all-about-saving-gas)
- [Forging The Correct Advertising Lease Length](https://www.obuniversity.com/billboard-mastery/forging-the-correct-advertising-lease-length)
- [All About Renting Non-lighted Signs](https://www.obuniversity.com/billboard-mastery/all-about-renting-non-lighted-signs)
- [The Joy Of Cigar Butts](https://www.obuniversity.com/billboard-mastery/the-joy-of-cigar-butts)
- [How To Find A Wooden Sign Contractor](https://www.obuniversity.com/billboard-mastery/how-to-find-a-wooden-sign-contractor)
- [The Whole Industry In One Simple Formula](https://www.obuniversity.com/billboard-mastery/the-whole-industry-in-one-simple-formula)
- [How To Rent Any Billboard In Five Easy Steps](https://www.obuniversity.com/billboard-mastery/how-to-rent-any-billboard-in-five-easy-steps)
- [Motivating The Landowner Who Thinks Money Doesn’t Matter](https://www.obuniversity.com/billboard-mastery/motivating-the-landowner-who-thinks-money-doesnt-matter)
- [Think Like Elvis](https://www.obuniversity.com/billboard-mastery/think-like-elvis)
- [Nobody Ever Went Broke Taking A Profit](https://www.obuniversity.com/billboard-mastery/nobody-ever-went-broke-taking-a-profit)
- [Keeping A Leash On Your Attorney](https://www.obuniversity.com/billboard-mastery/keeping-a-leash-on-your-attorney)
- [Understanding CPM](https://www.obuniversity.com/billboard-mastery/understanding-cpm)
- [What To Do When An Advertiser Won’t Pay You](https://www.obuniversity.com/billboard-mastery/what-to-do-when-an-advertiser-won-t-pay-you)
- [Helping Advertisers Get Creative](https://www.obuniversity.com/billboard-mastery/helping-advertisers-get-creative)
- [How The Death Of Radio Will Help Billboard Investments Immensely](https://www.obuniversity.com/billboard-mastery/how-the-death-of-radio-will-help-billboard-investments-immensely)
- [The Beauty Of Being Federally Regulated – And Hated](https://www.obuniversity.com/billboard-mastery/the-beauty-of-being-federally-regulated-and-hated)
- [Fixed Vs. Percentage Ground Rent](https://www.obuniversity.com/billboard-mastery/fixed-vs-percentage-ground-rent)
- [Taking Action Responsibly](https://www.obuniversity.com/billboard-mastery/taking-action-responsibly)
- [The Best Deals I Ever Did](https://www.obuniversity.com/billboard-mastery/the-best-deals-i-ever-did)
- [Signs And Storms](https://www.obuniversity.com/billboard-mastery/signs-and-storms)
- [The Risk/Reward Matrix](https://www.obuniversity.com/billboard-mastery/the-risk-reward-matrix)
- [Everything Old Is New Again](https://www.obuniversity.com/billboard-mastery/everything-old-is-new-again)
- [Harnessing Your Audie Murphy Moment](https://www.obuniversity.com/billboard-mastery/harnessing-your-audie-murphy-moment)
- [Tips On Drawing Exhibits](https://www.obuniversity.com/billboard-mastery/tips-on-drawing-exhibits)
- [The Dangers of Timing Out](https://www.obuniversity.com/billboard-mastery/the-dangers-of-timing-out)
- [Why I Drop A Dime Down Every Foundation Hole](https://www.obuniversity.com/billboard-mastery/why-i-drop-a-dime-down-every-foundation-hole)
- [The Wisdom And/Or Stupidity of Taking Big Risks](https://www.obuniversity.com/billboard-mastery/the-wisdom-or-stupidity-of-taking-big-risks)
- [Reducing The Size of A Sign](https://www.obuniversity.com/billboard-mastery/reducing-the-size-of-a-sign)
- [Dealing with Obstructions](https://www.obuniversity.com/billboard-mastery/dealing-with-obstructions)
- [Don’t Let Anyone Tell You “It’s Not Enough Money”](https://www.obuniversity.com/billboard-mastery/don-t-let-anyone-tell-you-it-s-not-enough-money)
- [The Art Of Pre-Leasing Signs](https://www.obuniversity.com/billboard-mastery/the-art-of-pre-leasing-signs)
- [What Happens At The End Of The Lease?](https://www.obuniversity.com/billboard-mastery/what-happens-at-the-end-of-the-lease)
- [What Should Be Your Sign’s Corporate Uniform?](https://www.obuniversity.com/billboard-mastery/what-should-be-your-sign-s-corporate-uniform)
- [When There Are No Poles At All](https://www.obuniversity.com/billboard-mastery/when-there-are-no-poles-at-all)
- [Making Money The Walmart Way](https://www.obuniversity.com/billboard-mastery/making-money-the-walmart-way)
- [When A Landowner Goes Bankrupt](https://www.obuniversity.com/billboard-mastery/when-a-landowner-goes-bankrupt)
- [All About Length of Lease](https://www.obuniversity.com/billboard-mastery/all-about-length-of-lease)
- [Taking The Terror Out of Drilling Holes](https://www.obuniversity.com/billboard-mastery/taking-the-terror-out-of-drilling-holes)
- [Filling A Need](https://www.obuniversity.com/billboard-mastery/filling-a-need)
- [A Primer on Recording Leases](https://www.obuniversity.com/billboard-mastery/a-primer-on-recording-leases)
- [Billboard Lease Trivia - Part 2](https://www.obuniversity.com/billboard-mastery/billboard-lease-trivia-part-2)
- [Billboard Lease Trivia - Part I](https://www.obuniversity.com/billboard-mastery/billboard-lease-trivia-part-i)
- [Understanding Risk](https://www.obuniversity.com/billboard-mastery/understanding-risk)
- [My Favorite Ways To Rent A Billboard](https://www.obuniversity.com/billboard-mastery/my-favorite-ways-to-rent-a-billboard)
- [Nightly Planning Yields Big Results](https://www.obuniversity.com/billboard-mastery/nightly-planning-yields-big-results)
- [Don’t Forget Access](https://www.obuniversity.com/billboard-mastery/don-t-forget-access)
- [Don’t Let Anyone Stand In Your Way](https://www.obuniversity.com/billboard-mastery/don-t-let-anyone-stand-in-your-way)
- [Carving An Old-Fashioned Niche In A Technology World](https://www.obuniversity.com/billboard-mastery/carving-an-old-fashioned-niche-in-a-technology-world)
- [Closing Deals](https://www.obuniversity.com/billboard-mastery/closing-deals)
- [Making Money Simply Through A Better Use Of Space](https://www.obuniversity.com/billboard-mastery/making-money-simply-through-a-better-use-of-space)
- [Things To Watch Out For With Old Signs](https://www.obuniversity.com/billboard-mastery/things-to-watch-out-for-with-old-signs)
- [Notes On Preparing For High Winds](https://www.obuniversity.com/billboard-mastery/notes-on-preparing-for-high-winds)
- [Bootstrap Borrowing](https://www.obuniversity.com/billboard-mastery/bootstrap-borrowing)
- [Tips On Longevity](https://www.obuniversity.com/billboard-mastery/tips-on-longevity)
- [Don’t Be Afraid To Be Different](https://www.obuniversity.com/billboard-mastery/dont-be-afraid-to-be-different)
- [Opportunity All Around And Nobody Notices](https://www.obuniversity.com/billboard-mastery/opportunity-all-around-and-nobody-notices)
- [The Timeless Power of Old-Fashioned Co-op Programs](https://www.obuniversity.com/billboard-mastery/the-timeless-power-of-old-fashioned-co-op-programs)
- [Why Strong Things Grow Slowly](https://www.obuniversity.com/billboard-mastery/why-strong-things-grow-slowly)
- [How Low Can You Go?](https://www.obuniversity.com/billboard-mastery/how-low-can-you-go)
- [The Right – And Wrong – Way To Collect Sign Rent](https://www.obuniversity.com/billboard-mastery/the-right-and-wrong-way-to-collect-sign-rent)
- [Reinforcement After The Sale](https://www.obuniversity.com/billboard-mastery/reinforcement-after-the-sale)
- [What To Do When Everybody Wants Your Sign](https://www.obuniversity.com/billboard-mastery/what-to-do-when-everybody-wants-your-sign)
- [Working From The Outside In](https://www.obuniversity.com/billboard-mastery/working-from-the-outside-in)
- [Is There A Better Use of Your Time?](https://www.obuniversity.com/billboard-mastery/is-there-a-better-use-of-your-time)
- [The Exact Moment I Got Serious About My Future](https://www.obuniversity.com/billboard-mastery/the-exact-moment-i-got-serious-about-my-future)
- [Harnessing The Power of Rural Roads](https://www.obuniversity.com/billboard-mastery/harnessing-the-power-of-rural-roads)
- [Noticing Poles](https://www.obuniversity.com/billboard-mastery/noticing-poles)
- [Albert Einstein Was Right](https://www.obuniversity.com/billboard-mastery/albert-einstein-was-right)
- [Should You Ask For Forgiveness Or Permission?](https://www.obuniversity.com/billboard-mastery/should-you-ask-for-forgiveness-or-permission)
- [Rules of Thumb When Buying An Existing Sign](https://www.obuniversity.com/billboard-mastery/rules-of-thumb-when-buying-an-existing-sign)
- [Why Digital Is Not The Answer](https://www.obuniversity.com/billboard-mastery/why-digital-is-not-the-answer)
- [Finding The Capital To Build Or Buy Billboards](https://www.obuniversity.com/billboard-mastery/finding-the-capital-to-build-or-buy-billboards)
- [Permits, Permits, Permits](https://www.obuniversity.com/billboard-mastery/permits-permits-permits)
- [Tips On Sign Construction Materials](https://www.obuniversity.com/billboard-mastery/tips-on-sign-construction-materials)
- [The Beauty of Not Providing Content](https://www.obuniversity.com/billboard-mastery/the-beauty-of-not-providing-content)
- [Anything Is Possible With Scale](https://www.obuniversity.com/billboard-mastery/anything-is-possible-with-scale)
- [When An Advertisement Becomes A Liability](https://www.obuniversity.com/billboard-mastery/when-an-advertisement-becomes-a-liability)
- [Natural Advertisers](https://www.obuniversity.com/billboard-mastery/natural-advertisers)
- [Ground Leases](https://www.obuniversity.com/billboard-mastery/ground-leases)
- [Understanding Visibility](https://www.obuniversity.com/billboard-mastery/understanding-visibility)
- [Drilling And Hitting Things That Are Not Oil (But Sometimes Are)](https://www.obuniversity.com/billboard-mastery/drilling-and-hitting-things-that-are-not-oil-but-sometimes-are)
- [Hiring Yourself and Keeping From Getting Fired](https://www.obuniversity.com/billboard-mastery/hiring-yourself-and-keeping-from-getting-fired)
- [Permanent Easements From A to Z](https://www.obuniversity.com/billboard-mastery/permanent-easements-from-a-to-z)
- [Looking Big When You’re Small](https://www.obuniversity.com/billboard-mastery/looking-big-when-youre-small)
- [David And Goliath](https://www.obuniversity.com/billboard-mastery/david-and-goliath)
- [Billboard Frankenstein](https://www.obuniversity.com/billboard-mastery/billboard-frankenstein)
- [How Billboard Economics Works](https://www.obuniversity.com/billboard-mastery/how-billboard-economics-works)
- [The Billboard Menu](https://www.obuniversity.com/billboard-mastery/the-billboard-menu)
- [Why Invest In Billboards?](https://www.obuniversity.com/billboard-mastery/why-invest-in-billboards)

## Videos (12)

- [How I Built The Largest Private Billboard Company In Dallas/Fort Worth](https://www.obuniversity.com/videos/how-i-built-the-largest-private-billboard-company-in-dallas-fort-worth)
- [Three Reasons In Three Minutes To Get Into The Billboard Business](https://www.obuniversity.com/videos/three-reasons-in-three-minutes-to-get-into-the-billboard-business)
- [Here’s A Short Discussion On Why You Should Consider Owning Billboards](https://www.obuniversity.com/videos/heres-a-short-discussion-on-why-you-should-consider-owning-billboards)
- [Honest Discussion of The Opportunity in Billboards](https://www.obuniversity.com/videos/honest-discussion-of-the-opportunity-in-billboards)
- [Here’s Where To Find The Money In The Billboard Business Is Today](https://www.obuniversity.com/videos/heres-where-to-find-the-money-in-the-billboard-business-is-today)
- [How To Design A Successful Billboard Ad](https://www.obuniversity.com/videos/how-to-design-a-successful-billboard-ad)
- [Thoughts On The "V" Billboard](https://www.obuniversity.com/videos/thoughts-on-the-v-billboard)
- [Driving Down The Road And Talking About Billboards](https://www.obuniversity.com/videos/driving-down-the-road-and-talking-about-billboards)
- [Don't Count Out Wooden Billboards](https://www.obuniversity.com/videos/dont-count-out-wooden-billboards)
- [The Top 3 Ways To Rent Any Billboard Sign](https://www.obuniversity.com/videos/the-top-3-ways-to-rent-any-billboard-sign)
- [Is This Billboard An Opportunity To Make Money?](https://www.obuniversity.com/videos/is-this-billboard-an-opportunity-to-make-money)
- [Everything You Need To Know About Billboard Investing](https://www.obuniversity.com/videos/everything-you-need-to-know-about-billboard-investing)

## Audio Lessons (3)

- [Discussion On Getting Into The Billboard Business](https://www.obuniversity.com/audios/discussion-on-getting-into-the-billboard-business)
- [An Interview With Steve Balaban](https://www.obuniversity.com/audios/an-interview-with-steve-balaban)
- [An Intro To Billboard Investing](https://www.obuniversity.com/audios/an-intro-to-billboard-investing)